Award winning payments group, Secure Trading, has today announced that online dating company, be2, has selected its acquiring service to boost conversion and acceptance rates globally.
be2 is an online dating platform utilising psychological, anthropological and sociological data to assess the compatibility of two personalities and ultimately suggest potential matches. Thanks to the extensive evaluation and graphical representations of ‘a match,’ be2 is one of the most successful online dating companies that exists today.
“We understand that in the online dating world, time is precious and, as such, a seamless payment experience is important,” said Liam Castagna, head of payment at Insparx GmbH, which is a service provider for be2. “That’s exactly why be2 chose Secure Trading, which had both the technical expertise in its acquiring solution and customer service experience to increase conversion and acceptance rates. After all, there’s enough to worry about ahead of a first date to be held up by a card payment!”
“For be2, a sophisticated acquiring solution was paramount, as it wanted to ensure every transaction was a success, no matter how much the company grew,” said Laurent Dhaeyer, managing director at Secure Trading. “Ultimately, by turning to us for its acquiring services, be2 will not only increase its bottom line profit due to an increase in the number of successful transactions, but our experience in acquiring will give customers peace of mind as they move through the sign-up process.”