Avery Products Canada is excited to be partnering with the Pinball Clemons Foundation (PCF) and multiple school board associations across Canada on their third annual #AveryGivesBack campaign.

This year Avery will be looking to donate up to 50,000 binders to under-resourced students so that they have the tools they need to succeed in the classroom.

With the help of the PCF, Canadian school boards and young changemaker Hannah Alper, Avery’s aim is to unlock student enterprise and inspire youth to reach their full potential.

“Avery Products Canada is delighted to work with the PCF and various school boards and student organizations on this excellent program to give back to young Canadian Students. We believe in supporting others and extending a helping hand where possible,” says Lynn Livesey, General Manager of Avery Canada.

For every binder purchased, Avery will be donating one to a student in need. To incentivize audience participation in this movement, Avery has set a “Give Back”-inspired dance challenge, which can be passed on and shared with friends and family. The music track is from up-and-coming superstar, Christian Lalama’s debut album, and will be performed by one of musical.ly’s most popular celebrities, the Caleon Twins. We will be working with a number of other Canadian social influencers across multiple demographics to help amplify our feel-good message. This year we want the country to ‘Share the Love’, feel ‘Super Generous’ and make them say ‘Oh La La’. There’s a binder for everyone!

Join the give back movement with Avery Products Canada at #AveryGivesBack. Find out more about the hero team, the dance challenge, and where to buy one of these binders from a Staples store near you (or buy online) through the Avery Products Canada’s website at www.avery.ca/averygivesback.