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Australia, Canada, Japan trade bodies fret over being left out in made-in-Europe drive

Published by Global Banking & Finance Review

Posted on June 8, 2026

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· Last updated: June 8, 2026

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Australia, Canada, Japan Worry EU Tech Sovereignty May Block Market Access

Concerns Rise Over EU's Push for Tech Sovereignty

By Foo Yun Chee

International Trade Bodies Issue Warning

BRUSSELS, June 8 (Reuters) - Europe's push to cut its reliance on U.S. Big Tech with EU-made technologies and chips could shut out other non-EU players from the European market, trade bodies representing tech companies in Australia, Canada and Japan warned on Monday.

The warning by the Tech Council of Australia, the Canada EU Trade and Investment Association, the Japan Association of New Economy and tech lobbying group CCIA came a week after the European Commission proposed laws to boost homegrown cloud, AI and chip industries and cut dependence on U.S. tech giants such as Google and Microsoft.

Upcoming EU Discussions and Legislative Process

EU telecoms ministers will on Tuesday discuss the proposal, which needs to be thrashed out with EU countries and the European Parliament in the coming months before it can become law.

Market Access Requirements and Potential Impacts

The trade groups expressed concerns about proposed market access requirements against companies headquartered, or owned or controlled, outside the EU, saying these would significantly affect their members' participation in the European digital ecosystem.

Vendor Eligibility and Supplier Treatment

"Approaches that rely on a vendor's corporate structure, jurisdictional exposure, or geographic origin when determining eligibility – whether that's for providing cloud, AI, or software – could lead to uneven treatment of suppliers," they said in a joint letter to EU ministers.

That could reduce opportunities for trusted companies that have long been investing in Europe's digital development, they added.

Risks to Customer Choice and Business Models

They warned that restricting customer choice in how services can be sourced or deployed could lead to inefficiencies, jack up costs, and complicate cross-border business models.

Calls for Revision and Adherence to Trade Principles

"We would therefore encourage Member States and the European Parliament to ensure that CADA is revised in a manner that remains consistent with the principles of non-discrimination, proportionality, and openness to key trade partners," they said.

CADA (the Cloud and AI Development Act), is a key plank of Europe's tech sovereignty drive.

(Reporting by Foo Yun Chee; Editing by Jan Harvey)

Key Takeaways

  • CADA, a central piece of the EU’s Tech Sovereignty Package, sets multi‑level criteria for cloud/AI service procurement, potentially disadvantaging non‑EU firms despite exemptions (digital-strategy.ec.europa.eu)
  • Non‑EU trade bodies caution that linking procurement eligibility to corporate origin may reduce supplier diversity, raise costs, and hinder cross‑border business models (aiineurope.co)
  • The EU aims to triple its data center capacity over 5–7 years, but its focus on EU‑headquartered providers in sensitive sectors may conflict with trade partners’ interests (digital-strategy.ec.europa.eu)

References

Frequently Asked Questions

What is the CADA (Cloud and AI Development Act) in the EU?
CADA is a proposed EU law to promote homegrown cloud, AI, and chip industries, aiming to reduce reliance on non-EU tech companies.
Why are trade bodies from Australia, Canada, and Japan concerned about the EU's tech sovereignty drive?
They fear new market access requirements could exclude non-EU tech firms, restricting their participation in the European digital ecosystem.
How could the proposed EU laws impact non-EU tech companies?
Non-EU firms may face barriers due to corporate structure or geographic origin rules, reducing their opportunities in Europe.
What are potential consequences of restricting non-EU tech providers in Europe?
Such restrictions could reduce customer choice, increase costs, and complicate cross-border business models.

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