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Asda sales fall eases on better availability, prices

Published by Global Banking & Finance Review

Posted on May 29, 2026

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· Last updated: May 29, 2026

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Asda Eases Quarterly Sales Decline with Better Prices and Improved Stock

Asda's Financial Performance and Strategic Initiatives

By James Davey

LONDON, May 29 (Reuters) - British supermarket group Asda reported another fall in quarterly underlying sales, though the pace of decline eased, aided by improved product availability and investment in some price cuts.

Online Business Overhaul and Market Competition

Earlier on Friday, Asda said it had struck a partnership with technology firm Ocado to overhaul its online business as it seeks to stem market share losses to industry leader Tesco, number two Sainsbury's and discounters Lidl and Aldi.

Quarterly Sales Figures and Revenue

Asda, majority owned by private equity firm TDR Capital, said its like-for-like sales fell 0.8% year-on-year - or down 1.3% adjusted for the timing of Easter - in the first quarter to March 31.

Improving Pace of Decline

IMPROVING PACE OF DECLINE

That compares to a 4.2% fall in the fourth quarter of 2025 - a year that saw Asda's core profit slump 33%.

First quarter total revenue, excluding fuel, was £5.0 billion ($6.7 billion), down 1.5% year-on-year.

Executive Commentary and Future Outlook

“This progress is due to the stabilisation of our core systems, which has enabled us to deliver ongoing improvements in availability, price and customer satisfaction," Allan Leighton, Asda’s executive chairman who rejoined the group in 2024, said.

Asda said it expected to build on the quarter's progress.

Market Share and Debt Management

Recent Market Share Data

However, industry data, published on Wednesday showed Asda's sales fell 3.0% in the 12 weeks to May 17, with its market share at 11.5%, down 60 basis points on the year.

Debt and Ownership Structure

Impact of Debt on Performance

Analysts say Asda has been hampered by the cost of servicing debt taken on when Mohsin and Zuber Issa and TDR bought 90% of the group from Walmart in a £6.8 billion deal in 2021. Walmart retains a 10% stake.

Debt Maturities

Asda said all debt maturities are addressed through to 2028.

($1 = 0.7449 pounds)

(Reporting by James Davey; Editing by Kate Holton)

Key Takeaways

  • First‑quarter like‑for‑like sales fell only 0.8% year‑on‑year (‑1.3% after Easter adjustment), an improvement from 4.2% drop in Q4 2025 (boursorama.com)
  • Asda attributes improved performance to better product availability, price investments and stabilized core systems, per Executive Chairman Allan Leighton (boursorama.com)
  • To counter continued market share pressure (11.5% in 12 weeks to May 17) Asda struck a deal with Ocado to overhaul its ecommerce platform starting in 2027 (boursorama.com)

References

Frequently Asked Questions

How much did Asda's like-for-like sales fall in Q1 2025?
Asda's like-for-like sales fell 0.8% year-on-year in the first quarter to March 31, 2025.
What factors helped ease Asda's sales decline?
Improved product availability and investment in price cuts helped ease Asda's sales decline.
What is the new partnership Asda has entered?
Asda has partnered with technology firm Ocado to overhaul its online business.
How much was Asda's total first quarter revenue, excluding fuel?
Asda's total first quarter revenue, excluding fuel, was £5.0 billion ($6.7 billion).
Who are the majority owners of Asda?
Asda is majority owned by private equity firm TDR Capital and the Issa brothers, with Walmart retaining a 10% stake.

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