Opens new EMEA headquarters in the UK

Apricorn (www.apricorn.com), a leading designer and manufacturer of data security products for business, military, and government, has announced its plans to revolutionise the European data security market with the EMEA launch of its easy to use, highly secure Aegis storage products. To support its growth, the company has also announced the opening of its regional headquarters in the UK and the addition of three new European distribution partners.

Building on its ongoing success in the US, the company expects to quickly grow its European customer base driven by the demand for secure, robust and portable data storage products. With a strategy of selling exclusively through a two-tier model, Apricorn is actively recruiting partners to establish a strong channel network across the region.

Apricorn’s award-winning, FIPS-certified, hardware-encrypted storage devices include the Aegis Secure Key product range of USB flash drives and the Aegis Padlock product range of external hard drives and solid state drives that are affordable, robust, and easy to use.

 “With the General Data Protection Regulation (GDPR) on the horizon, many European organisations will be looking to solve their data security and protection challenges” commented Jon Fielding, Managing Director, Apricorn EMEA. “Apricorn devices eliminate the need, and risk, of installing or managing software on the company network, and are fully compatible with any hardware that supports a USB port. On top of this, all encryption and authentication functionality sits on the device itself, making it extremely secure, easy to use, and affordable.”

With three new distributors already on board – including Simms International in the UK, Secury Products in Benelux, and Bedriftssystemer AS in the Nordic region, Apricorn is actively recruiting additional partners in other key regions such as France and Germany/Austria/Switzerland (DACH), and to drive revenue across EMEA from its sales and support operation based in the UK.

“We see this as a huge opportunity for us and our channel partners, and we are excited about the new potential our European expansion brings,” said Mike McCandless, VP of Sales & Marketing, Apricorn. “Our team on the ground has years of solid experience in growing similar security businesses, which puts us in a great position to launch into these new markets.”

“When I visited Apricorn in May 2016, and met their team, it became very clear both Simms International and Apricorn INC have a similar culture, common values, and a clear focus” commented Andrew Henderson, Managing Director, Simms International. “We believe this new partnership will benefit the UK channel by bringing a new range of encrypted products supported by the Simms team and our many years of experience. Further, this partnership will ensure that Simms continues to offer the world’s leading encrypted storage brands.”

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