Apple failed to make its AI tool to comply to EU regulations, EU Commission says - Finance news and analysis from Global Banking & Finance Review
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Apple failed to make its AI tool to comply to EU regulations, EU Commission says

Published by Global Banking & Finance Review

Posted on June 9, 2026

1 min read

· Last updated: June 9, 2026

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Apple's New Siri AI Tool Not Rolling Out in EU Over Regulatory Non-Compliance

Apple Faces Regulatory Hurdles in the European Union

Apple's Request for Exemption Denied

BRUSSELS, June 9 (Reuters) - Apple decided not to roll out its new Siri AI tool in the European Union after it had unsuccessfully requested to be exempted of interoperability obligations for the tool, a spokesperson for the EU Commission said on Tuesday.

EU Commission's Response

"The decision not to roll out Siri AI in the EU is Apple's and Apple's only," spokesperson Thomas Regnier told reporters in Brussels.

Privacy and Security Standards

"Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards," Regnier said.

Interoperability Obligations

"Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations. That's not an option."

(Reporting by Inti Landauro, editing by Bart Meijer)

Key Takeaways

  • Apple cannot ship Siri AI on iPhone/iPad in the EU due to failure to meet DMA interoperability and privacy/security standards (macrumors.com)
  • Apple proposed a phased rollout via a ‘Trusted System Agent’ intermediary over 18 months, but the European Commission rejected all proposals (gadgets360.com)
  • Separately, Apple has failed to provide interoperability solutions for 56 developer requests under the DMA, highlighting broader compliance challenges (mlex.com)

References

Frequently Asked Questions

Why is Apple not rolling out its new Siri AI tool in the European Union?
Apple chose not to launch its new Siri AI tool in the EU after failing to comply with EU interoperability obligations.
What was the EU Commission's statement about Apple's decision?
The EU Commission said Apple made the decision and was unable to meet essential EU privacy and security standards.
Did Apple request any exemption from EU regulations for their AI tool?
Yes, Apple requested exemption from interoperability obligations, but the request was denied by the European Commission.
What was the main reason behind Apple's failure to comply with EU rules?
Apple was unable to develop interoperability solutions that meet EU privacy and security standards for its new AI tool.

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