Finance
UK's Mulberry Reports 5.7% Rise in Annual Revenue
Published by Global Banking & Finance Review®
Posted on April 20, 2026
1 min readLast updated: April 20, 2026
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Mulberry reported a 5.7% rise in full‑year revenue on a constant currency basis, driven by strong second‑half performance and a strategy shift toward full‑price sales across markets. The results indicate early success in its turnaround ‘Back to the Mulberry Spirit’ strategy.
UK's Mulberry reports higher annual revenue as strategy reset boosts margins
Mulberry's Financial Performance and Strategic Initiatives
Annual Revenue Growth and Margin Improvement
April 20 (Reuters) - British luxury handbag maker Mulberry reported a 5.7% jump in annual revenue on a constant-currency basis on Monday, supported by robust second-half performances as its focus on full-price sales drove improved gross margins for fiscal 2026.
Second-Half Sales Surge
Mulberry said its second-half sales surged 13.6% on a constant-currency basis, a sharp reversal from a 3.2% first-half decline, as its 'Back to the Mulberry Spirit' strategy to refocus on its domestic customers across retail and digital channels bore fruit.
CEO Statement on Business Strategy
"We are simplifying the business, restoring full price discipline, strengthening our connection with customers, and reasserting Mulberry's position as a distinctive British lifestyle brand," Chief Executive Officer Andrea Baldo said in a statement.
Product Launch Success
The Chilcompton‑headquartered company said the targeted investments and strategy helped its Bayswater Limited Edition sell out within minutes of its February launch.
Reporting and Editorial Credits
(Reporting by Raechel Thankam Job in Bengaluru; Editing by Mrigank Dhaniwala and Sherry Jacob-Phillips)
Key Takeaways
- •Revenue up 5.7% on a constant currency basis, thanks to robust second‑half trading and full‑price sales focus.
- •Strong Q3 festive period results: full‑price retail sales surged ~19%, like‑for‑like growth accelerated across regions.
- •Ongoing turnaround strategy showing traction, including improved margins, cost discipline, and refreshed product appeal.
Frequently Asked Questions about UK's Mulberry reports 5.7% rise in annual revenue
1What was Mulberry's annual revenue growth?
Mulberry reported a 5.7% increase in annual revenue on a constant currency basis.
2What supported Mulberry's revenue growth?
The revenue growth was supported by a robust second-half performance and a focus on full-price sales.
3Which markets did Mulberry focus on for sales?
Mulberry focused on full-price sales across its various markets.
4Who reported and edited the article about Mulberry's revenue?
Raechel Thankam Job reported the article, and it was edited by Mrigank Dhaniwala.
