UK regulator proposes giving consumers more search choice on Google

Key Takeaways

• Under the UK’s digital markets regime, Google must display choice screens on Android and Chrome, making switching default search services easier, including AI-based assistants like ChatGPT and Perplexity (competitionandmarkets.blog.gov.uk).
• Publishers gain new controls: they can opt out of having their content used in AI-generated features like AI Overviews or for model fine-tuning, ensuring transparency and attribution (gov.uk).
• These actions build on earlier CMA moves—such as fair ranking and data portability requirements—to foster competition, support innovation, and protect both consumers and businesses (gov.uk)