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Finance

UK bookmaker Evoke withholds guidance amid Bally's takeover

Published by Global Banking & Finance Review

Posted on August 12, 2026

2 min read

· Last updated: August 12, 2026

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Evoke Holds Back Financial Forecast as Bally's Intralot Acquisition Advances

Financial Performance and Strategic Developments

Withholding Financial Guidance Amid Acquisition

Aug 12 (Reuters) - British bookmaker Evoke on Wednesday declined to provide forward-looking financial guidance, citing its pending acquisition by Greek lottery and gaming group Bally's Intralot.

Trading Performance and Customer Engagement

• Evoke said trading since the period ended June 30 has remained in line with management expectations, supported by customer engagement during the FIFA World Cup.

Cost-Cutting Measures and Acquisition Details

• Pressure from higher UK taxes and rising costs prompted the owner of brands such as William Hill and 888 to implement cost-cutting measures, before it agreed to a £243 million ($328.10 million) takeover by Bally's Intralot in June.

CEO Statement on Operating Environment

• "The first half demonstrated the resilience of the business in a significantly more challenging operating environment following substantial increases in gaming duties introduced across some of our core markets, most notably in the UK," CEO Per Widerström said.

Profit Decline and Strategic Review

• The company reported adjusted pretax profit of £0.7 million for the first half, down about 94% from a year earlier.

• Last December, Evoke said it was reviewing strategic options, including a potential sale of the company, after UK tax hikes on online gaming and sports betting forced it to withdraw its medium-term outlook.

Industry Context

• Rival Entain has also taken actions to address the tougher operating environment.

($1 = £0.7406)

(Reporting by Neeshita Beura in Bengaluru; Editing by Sherry Jacob-Phillips and Janane Venkatraman)

Key Takeaways

  • Evoke deferred issuing financial guidance amid takeover by Bally’s Intralot following strategic review and UK tax pressures (lse.co.uk)
  • Trading since June 30 aligned with expectations, buoyed by customer engagement during the FIFA World Cup (lse.co.uk)
  • First‑half adjusted pre‑tax profit dropped ~94% to £0.7 million; cost pressures and elevated UK gaming duties strained results (lse.co.uk)
  • The £243 million all‑share acquisition by Bally’s Intralot received unanimous board backing and is proceeding via a scheme of arrangement, pending regulatory and shareholder approvals (investegate.co.uk)

References

Frequently Asked Questions

Why did Evoke withhold its financial guidance?
Evoke withheld forward-looking financial guidance due to its pending acquisition by Bally's Intralot.
How have UK tax increases affected Evoke?
Higher UK taxes and rising costs prompted Evoke to implement cost-cutting measures and impacted profitability.
What was Evoke's reported pretax profit for the first half?
Evoke reported an adjusted pretax profit of £0.7 million for the first half, down about 94% from the previous year.
Which brands are owned by Evoke?
Evoke owns notable brands including William Hill and 888.
Who is acquiring Evoke and for how much?
Greek lottery and gaming group Bally's Intralot is acquiring Evoke for £243 million ($328.10 million).

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