Connect with us
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Top Stories

tmwi appointed by ZEISS Vision Care to drive integrated paid social campaigns

tmwi appointed by ZEISS Vision Care to drive integrated paid social campaigns 5

tmwi appointed by ZEISS Vision Care to drive integrated paid social campaigns 6 tmwi appointed by ZEISS Vision Care to drive integrated paid social campaigns 7The digital agency will deliver national and always on campaigns for the manufacturer of precision optics as part of an integrated brand strategy

London, UK, January 13th 2022: Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year.

Audience and content alignment forms a key aspect of the strategy, enhancing reach, brand awareness and recognition. With in-house and cross-agency teams working together, tmwi will oversee the integration of paid social within the brand’s overall marketing and media strategy.

James Leonard, Director of Digital Activation at tmwi explains: “We will drive national and always on campaigns via paid social in order to support a fully integrated media activation strategy. Working closely with ZEISS Vision Care, the team is looking forward to creating key, memorable moments throughout campaigns; tapping into themes including eye health, adaptive vision care, and also ZEISS’ 175-year journey, following its recent brand anniversary.

“We are delighted to work with this leading brand which has technical expertise and innovation at its very heart. This is a great fit; we can’t wait to see what we can achieve together.”

Lindsay Filmer, Head of Marketing & Professional Services at ZEISS Vision Care, adds: “We were impressed with tmwi’s integrated approach and understanding of our brand vision. We will be working together to develop paid social strategies which drive growth and brand equity, unlocking opportunity and delivering impactful, integrated campaigns which communicate our brand mission across a number of channels.”

This is a Sponsored Feature

Global Banking and Finance Review Awards Nominations 2022
2022 Awards now open. Click Here to Nominate

Advertisement

Newsletters with Secrets & Analysis. Subscribe Now