Suning Holdings Group, one of China’s largest commercial enterprises, announced as the Main Strategic Partner to the 3rd Salone del Mobile. Milano Shanghai to be held from 22nd to 24th November 2018 at the SEC — Shanghai Exhibition Centre.

As not only the leading Smart Retailer of omni-channel and full-category operations but also a smart home solutions provider, Suning will provide diversified support and insight to furniture designers and manufacturers to jointly explore Chinese market and create intelligent, personalized solutions for local consumers home life needs.

“In the past few years, Salone del Mobile. Milano has aimed at bringing excellence in Italian manufacturing to the Chinese market. By bringing our two cultures more closely together, we can gain greater design inspiration, improve our high-quality designs and further strengthen the charm of Italian manufacturing,” said Claudio Luti, Chairman of the Milan International Furniture Fair. Adding “The Chinese market is developing rapidly with a desire for and pursuit of producing high-quality products. Therefore, the Milan International Furniture Fair provides an opportunity for all enterprises wanting to establish and strengthen trade relations with China”.

The exhibition will be separated into two sections, Design and xLux. The Design area will focus on practical living products with a refined appearance, and the xLux area will showcase a fusion of elegant classical designs with contemporary features. In addition to the exhibition, there will also be an industry sharing ‘Master Classes’ and ‘Salon Satellite Shanghai’ — a satellite event for new designers under 35.

Suning, having received praise for the concept of ‘ZaoJi’ (Reaching the Pinnacle of Experience) and collaboration with legendary Italian football club F.C. Internazionale Milano (Inter) at this year’s Milan Design Week encourages cooperation as it looks to build ties with the international design community.

Steven Zhang, president of Suning International, said，”Sunning is dedicated to looking at new ways to create more refined and personalized products and service for global consumers. Joining the partnership with great design events as Salone del Mobile.Milano will help strengthen the further bridge between high-quality overseas markets such as Italy and China, promote a more effective international industry dialogue and bring better solutions and higher quality products and life experience to consumers.”

At the press conference of Salone del Mobile.Milano Shanghai held at the Italian Embassy in Beijing, the Italy’s Ambassador to China, Ettore Sequi, pointed, “In line with the changes this country is experiencing, the Chinese market sets increasing store on the quality of consumer goods. According to the latest data, Italian design and furnishing are appreciated more and more by Chinese consumers, thanks to their extraordinarily high quality and the focus on innovation.”

Suning is constantly exploring ways to retail innovations and improve customer experience. Working on the cusp of what is technologically possible and seeking cooperation with global front-line design brands will help to achieve this goal and meet the demand of an upgrading consumer market in China.