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Schaeffler cuts 2028 sales target on weaker car market outlook, shares fall - Finance news and analysis from Global Banking & Finance Review
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Schaeffler cuts 2028 sales target on weaker car market outlook, shares fall

Published by Global Banking & Finance Review

Posted on July 31, 2026

2 min read

· Last updated: July 31, 2026

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Schaeffler cuts 2028 sales target on weaker car market outlook, shares fall

Reduced Sales and Margin Targets Amid Challenging Market Conditions

By Amir Orusov and Christina Amann

July 31 (Reuters) - German machine and car parts maker Schaeffler cut its medium-term sales target on Friday, citing weaker market expectations particularly for passenger cars and light commercial vehicles, sending its shares 13% lower by 1135 GMT.

Updated 2028 Financial Targets

The company now expects 2028 sales between €24 billion and €26 billion ($27.6 billion and $29.9 billion), down from an earlier range of €27 billion to €29 billion.

It also lowered the 2028 margin target for its E-mobility division to a range of 0% to -4%, having previously expected break-even or better.

Key Factors Behind the Forecast Cut

"The forecast cut is primarily driven by developments in the U.S., where major customers have withdrawn orders," CEO Klaus Rosenfeld told Reuters.

Changing Market Conditions for E-mobility

While Rosenfeld described E-mobility as a long-term growth market, he said market conditions had changed since Schaeffler's 2025 planning assumptions.

"E-mobility remains a growth area, but market conditions mean we cannot maintain the current pace," Rosenfeld said, adding the market environment remained challenging, marked by intense competition for every euro.

Analyst and Company Perspectives

Jefferies said the path to break-even in the E-mobility business remains central to the investment case alongside growth opportunities in Schaeffler's other businesses, including defence and humanoid robotics.

Maintained Group Targets Despite Outlook Cut

Despite cutting its sales outlook, Schaeffler confirmed its 2028 group targets for an adjusted operating profit margin of 6% to 8% and adjusted free cash flow of €400 million to €600 million.

($1 = 0.8684 euros)

(Reporting by Amir Orusov and Christina Amann, Editing by Miranda Murray and Milla Nissi-Prussak)

Key Takeaways

  • Schaeffler reduced its medium‑term Group sales guidance to €24–26 billion for 2028, down from €27–29 billion, reflecting weaker expected demand in the passenger car and light commercial vehicle markets.
  • This adjustment follows the company’s solid 2025 performance and confirmed 2026 outlook, signaling a cautious shift amid challenging automotive trends and slower electrification growth.
  • The revised guidance comes amid broader structural pressures in the European auto supply industry, including cost-cutting and restructuring efforts to improve competitiveness.

Frequently Asked Questions

Why did Schaeffler lower its 2028 sales target?
Schaeffler reduced its 2028 sales target due to weaker market expectations, especially for passenger cars and light commercial vehicles.
What was Schaeffler's previous 2028 sales target?
The previous 2028 sales target ranged from €27 billion to €29 billion.
Which market segments have impacted Schaeffler's outlook?
The outlook for passenger cars and light commercial vehicles contributed to the reduced sales target.
Where is Schaeffler based?
Schaeffler is based in Germany.

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