GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
Apple set to lose nearly $500 billion in value after weak forecast - Finance news and analysis from Global Banking & Finance Review
Finance

Apple set to lose nearly $500 billion in value after weak forecast

Published by Global Banking & Finance Review

Posted on July 31, 2026

3 min read

· Last updated: July 31, 2026

Add as preferred source on Google

Apple tumbles as supply chain snarls mar forecast in Cook's last earnings as CEO

By Aditya Soni and Rashika Singh

Apple's Disappointing Forecast and Market Impact

July 31 (Reuters) - Apple shares fell nearly 10% on Friday after a disappointing forecast showed that the iPhone maker was struggling to secure enough components as the AI-driven data center boom strains global supply chains.

Stock Performance and Market Capitalization

The drop, if sustained, would mark the stock's worst day since the pandemic-driven selloff in March 2020. It would erase nearly $500 billion from Apple's market capitalization and return the crown of the world's most valuable company to AI chip giant Nvidia, days after reclaiming it.

Tim Cook's Final Earnings Call as CEO

Tim Cook, widely hailed as a supply-chain genius, called the shortages "very significant" and said Apple had limited options to address them, speaking on his final earnings call as CEO before handing the reins to John Ternus in September and becoming executive chairman.

Industry Reactions to Supply Chain Issues

"If even at Apple's scale they are saying they are out all supply chain flexibility, it's really bad for everyone," said Ben Bajarin, CEO of tech consultant Creative Strategies.

Global Supply Chain Strain and Its Effects

Big Tech has been scooping up advanced chip-making capacity and memory chips to power its AI data centers, sparking shortages and price increases that are expected to shrink both the personal computer and smartphone markets this year.

Apple's Response to Component Shortages

Apple had cushioned some of the blow from surging memory costs by drawing on stockpiled inventory, but Cook said that the buffer was fading and shortages of processors were keeping it from meeting strong demand for iPhones and Macs.

Revenue Forecast and Analyst Expectations

Its forecast on Thursday for revenue growth of between 9% and 11% in the current quarter fell short of Wall Street's roughly 12% estimate, and softer growth in its services business also overshadowed otherwise strong June-quarter results.

Services Weakness Worries Investors

SERVICES WEAKNESS WORRIES INVESTORS

The services weakness worried investors as it came during a stretch of strong iPhone sales, which typically feed the business that takes a cut of App Store purchases and includes everything from Apple Music to Apple TV.

Potential Impact of iPhone Price Increases

That slowdown could deepen if iPhone sales take a hit from a price increase that many analysts expect during the launch of the new lineup, which typically happens in September.

Analyst Perspectives on AI and Supply Chain Leverage

"Apple's leverage over the supply chain appears to be in question and it's not clear that AI is serving as any measurable tailwind to products or services, with its future monetization impact still uncertain," Morgan Stanley analysts said.

"In fact, one could argue App Store softness might even be a result of AI re-prioritizing customer time."

Mitigating Factors and Analyst Opinions

Still, some analysts said that the iPhone has weathered price hikes before without denting demand significantly and that a recent U.S. leasing deal with Klarna that offers monthly plans for Apple's devices could soften the blow.

Stock Price Targets and Market Outlook

At least four brokerages cut their targets for the company's stock price, while three raised. That moved the median view to $330, which is $3 lower than the last closing price, according to LSEG data. The stock has risen 22.7% this year as of Thursday's close.

(Reporting by Rashika Singh and Kanishka Ajmera in Bengaluru; Editing by Mrigank Dhaniwala and Anil D'Silva)

Key Takeaways

  • Apple’s warning of supply-chain constraints clouded outlook despite demand remaining robust. Analyst consensus suggests deferred—not lost—sales.
  • The 7.3% drop could wipe out approximately $361.6 billion in market value if sustained.
  • Tim Cook will transition to Executive Chairman effective September 1, 2026, handing the CEO role to John Ternus.
  • Investors are wary of rising costs in chips and memory fueled by AI demand, urging attention to upcoming iPhone pricing strategy.

Frequently Asked Questions

Why did Apple's shares drop significantly?
Apple shares fell 7.3% after the company warned supply constraints would hurt growth and highlighted ongoing chip shortages.
How are supply chain issues affecting Apple?
Shortages of advanced chips are limiting supplies of iPhones, Macs, and iPads, leading to higher costs and delayed sales.
Will the iPhone price increase impact demand?
While Apple is expected to raise iPhone prices, analysts suggest it may do so without significant demand destruction due to robust upgrade programs and new AI features.
Who is the new CEO of Apple?
John Ternus will become CEO at the start of September, succeeding Tim Cook.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category