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Reckitt's emerging markets growth fuels sales, launches $665 million buyback - Finance news and analysis from Global Banking & Finance Review
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Reckitt's emerging markets growth fuels sales, launches $665 million buyback

Published by Global Banking & Finance Review

Posted on July 29, 2026

3 min read

· Last updated: July 29, 2026

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Reckitt's emerging markets growth fuels sales, launches $665 million buyback

Reckitt's Financial Performance and Strategic Moves in 2024

By Shashwat Awasthi and Richa Naidu

Strong Second-Quarter Sales and Share Buyback Announcement

July 29 (Reuters) - Consumer goods giant Reckitt beat second-quarter sales growth estimates and launched a share buyback worth up to £500 million ($665 million) on Wednesday, boosted by strong demand in China, India and other emerging markets.

Shares in the Dettol soap and Durex condoms maker were up 5.9% at £54.76 by 0740 GMT, on track for their best day in a year if gains hold. The stock has fallen more than 23% since the Iran war began.

Emerging Markets as a Key Growth Engine

Emerging markets have been a key growth engine for consumer goods companies including Reckitt and Unilever, helping cushion the impact of higher costs and disruptions stemming from conflict in the Middle East.

Revenue Growth and Analyst Expectations

Reckitt posted like-for-like net revenue growth of 4.2% in its core business for the quarter ended June 30, topping analysts' average forecast of 3.6%, according to a company-compiled poll.

Like-for-like sales in emerging markets jumped 9.4%, despite a 170-basis-point hit from Western sanctions on its Russian business. Emerging markets account for 44% of core revenue.

The overall results "were fine, or maybe better than fine given that there was a fear amongst investors of full-year downgrades," RBC Capital Markets analyst James Edwardes Jones said.

Outlook for the Remainder of the Year

Reckitt stuck with its forecast for sales in its core business to grow 4%-5% this year, and said it expects its adjusted operating margins in the second half to be much stronger than the 23.6% reported in the first half.

"Beyond the top​-​line beat, the quarter also provided a bit more confidence in the second half outlook," Barclays analyst Warren Ackerman said in a note.

Impact of the Iran War and Cost Management

IRAN WAR COSTS 'MANAGEABLE'

The British company, which also produces Nurofen tablets and cold remedy Lemsip, said its operations and supply in the Middle East improved during the quarter following an initial ceasefire between the U.S. and Iran.

CEO Commentary on Cost Impact

CEO Kris Licht told Reuters that costs from the Iran war were "not so significant" for the firm.

"There is a headwind on cost when oil prices are up but as you've seen they also come down quite quickly. So it's a manageable impact for us," he said.

Reckitt noted that oil prices had moderated since the end of the first quarter, and that it expects a reduced hit from higher input costs in 2026.

Exchange Rate Information and Reporting Credits

($1 = 0.7520 pounds)

(Reporting by Shashwat Awasthi in Bengaluru and Richa Naidu in London; Editing by Sherry Jacob-Phillips, Lincoln Feast, Elaine Hardcastle)

Key Takeaways

  • Reckitt’s Q2 like‑for‑like net revenue rose 4.2% vs 3.6% forecast, driven by resilience in emerging markets like China and India (reckitt.com)
  • The company upheld its full‑year forecast despite headwinds from geopolitical instability and disruption linked to the Iran war (lse.co.uk)
  • Emerging markets continue to be the primary growth engine, reflecting Reckitt’s strategic focus on its ‘Powerbrands’ portfolio in fast‑growing regions (investing.com)

References

Frequently Asked Questions

How did Reckitt perform in its second-quarter sales?
Reckitt reported like-for-like net revenue growth of 4.2% in its core business, surpassing analysts' estimates of 3.6% for the quarter ended June 30.
Which markets contributed most to Reckitt's Q2 sales growth?
Continued strength in China, India, and other emerging markets contributed significantly to Reckitt's second-quarter sales growth.
What products are highlighted in Reckitt's portfolio for this report?
Reckitt's highlighted products include Dettol, Durex condoms, and Finish cleaning products.
What external factors impacted Reckitt's sales performance?
Reckitt's performance faced disruption from the Iran war, but this was offset by strong results in emerging markets.

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