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Philips falls 9% as weak orders, China concerns overshadow outlook hike - Finance news and analysis from Global Banking & Finance Review
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Philips falls 9% as weak orders, China concerns overshadow outlook hike

Published by Global Banking & Finance Review

Posted on July 28, 2026

3 min read

· Last updated: July 28, 2026

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Philips falls 9% as weak orders, China concerns overshadow outlook hike

Philips Shares Drop Amid Weaker Orders and China Market Challenges

By Lucie Barbier and Alessandro Parodi

July 28 (Reuters) - Philips shares fell 9% on Tuesday after the healthcare technology group reported weaker-than-expected orders and warned of a more challenging environment in China, overshadowing an improved full-year margin outlook.

Profitability Guidance Raised Despite Order Intake Decline

The Dutch maker of medical equipment and consumer health products on Monday raised its profitability guidance after reporting a second-quarter core profit margin above analysts' expectations, helped by U.S. tariff refunds. However, comparable order intake fell 1%, which the company attributed largely to delays in closing several large U.S. contracts.

CEO Comments on Order Timing

"That's not a miss, but rather a timing issue," Chief Executive Roy Jakobs told journalists. "Some of these deals are lumpy. They are very large in nature — multi-hundred-million or multi-million, multi-year contracts — and therefore you cannot exactly pinpoint when they will close."

Market Reaction and Investor Sentiment

Investors appeared unconvinced, sending Philips shares to their lowest level in a year and putting them on course for their steepest one-day decline in 17 months.

The results underscored investor concerns about whether Philips can sustain its turnaround as order growth remains uneven and conditions in China deteriorate.

Analyst Perspectives on Outlook

Analysts at RBC said the improved outlook was encouraging but warned that the margin improvement required in the second half of the year, particularly in the fourth quarter, would be more difficult to achieve.

Unit Performance and Margin Pressures

Excluding U.S. tariff refunds, margins in Philips' Diagnosis & Treatment unit declined due to cost inflation, tariffs and an unfavourable sales mix. Finance chief Charlotte Hanneman said adjusted EBITDA margin in the third quarter would be below the prior-year level.

Ongoing Challenges in China

Philips also continued to face pressure in China, particularly in its Diagnosis & Treatment business.

Impact of New Procurement Rules

China introduced new rules in July requiring public medical institutions to buy equipment through centralised procurement programmes. Jakobs said the policy had disrupted the market and weakened demand, adding that Philips expected a more structurally challenging environment in the country.

Potential Effects on Margins and Strategy

He said the new rules could delay purchasing decisions and put further pressure on margins unless Philips can maintain premium pricing through innovation and differentiated products.

(Reporting by Lucie Barbier and Alessandro Parodi, editing by Milla Nissi-Prussak and Matt Scuffham)

Key Takeaways

  • Comparable order intake fell 1% due to timing shifts of large U.S. orders into Q3 — a timing, not performance, issue
  • Adjusted EBITA margin came in at 16.4%, above forecasts, bolstered by a €186 million U.S. tariff refund (≈4.2 % benefit)
  • New Chinese policy effective May 20, 2026 requires public hospitals to use centralized procurement for equipment, disrupting market dynamics and weighing on sales growth

Frequently Asked Questions

Why did Philips' second-quarter order intake fall?
Philips' order intake fell 1% in Q2 due to delayed large US orders, which were shifted into the third quarter.
How did China impact Philips' Q2 results?
China's new centralized procurement policy caused market turmoil and sales degrowth, affecting Philips' Q2 results.
Did Philips meet profit expectations in Q2?
Yes, Philips reported a core profit margin above analysts' expectations, helped by US tariff refunds.
What was the market reaction to Philips' Q2 report?
Philips' US-listed shares fell 4.4% and Amsterdam-listed shares were projected to drop 3-5% after the Q2 report.
What is the outlook for Philips in China?
Philips expects a structurally challenging environment in China due to recent policy changes.

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