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Finance

Norwegian Air to buy Nordic Leisure Travel Group for $843 million

Published by Global Banking & Finance Review

Posted on June 16, 2026

1 min read

· Last updated: June 16, 2026

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Norwegian Air to buy Nordic Leisure Travel Group for $843 million

Acquisition Details and Strategic Impact

Agreement Overview

HELSINKI, June 16 (Reuters) - Budget airline Norwegian Air said on Tuesday it has agreed to buy package holiday company Nordic Leisure Travel Group for around 7.94 billion Swedish crowns ($842.90 million) in cash and stock.

Expected Benefits and Growth

Norwegian said the deal, which includes tour operator and hotel brands, would create a Nordic travel group serving roughly 30 million customers annually, lift revenue by close to 50% and be earnings accretive from 2027.

CEO Statement

"We see a significant opportunity to grow hotel and holiday sales across our existing customer base," Norwegian Air CEO Geir Karlsen said in a statement.

Transaction Conditions and Timeline

The transaction, backed by the airline's major shareholder Geveran, is subject to shareholder and regulatory approval, including EU antitrust clearance, and is targeted to close in the second half of 2026.

Shareholder Changes

Upon closing, Strawberry Equities, funds managed by Altor and TDR Capital will become significant shareholders, Norwegian said.

Financial and Reporting Notes

($1 = 9.4199 Swedish crowns)

(Reporting by Essi Lehto, editing by Terje Solsvik)

Key Takeaways

  • The acquisition values NLTG at SEK 7.94 billion (≈USD 842.9 million using the exchange rate of SEK 9.4199/USD) as announced on June 16, 2026. (nordic9.com)
  • NLTG is the largest tour operator in the Nordic region—operating tour brands (Ving, Spies, Globetrotter, Tjäreborg), Sunclass Airlines, and concept hotel chains like Sunwing. It sells over 1.3–1.5 million trips annually and delivered record revenue / EBITDA in FY 2025. (lex.dk)
  • NLTG has strengthened its financial position: for fiscal year 2025 it posted record revenue of SEK 16.799 billion and EBITDA of SEK 953 million, repaid its last COVID-era loans by February 2026, and is now debt-free—highlighting strong financials going into the acquisition. (kommunikasjon.ntb.no)

References

Frequently Asked Questions

How much is Norwegian Air paying for Nordic Leisure Travel Group?
Norwegian Air is acquiring Nordic Leisure Travel Group for around 7.94 billion Swedish Crowns, equivalent to approximately $843 million.
What is the structure of Norwegian Air’s acquisition?
The acquisition will be in both cash and stock.
Where was the acquisition announced?
The acquisition was announced in Helsinki.
Who reported on the acquisition of Nordic Leisure Travel Group?
The acquisition was reported by Essi Lehto and edited by Terje Solsvik.

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