Elizabeth Buse, Visa’s global executive — solutions, said the same four rules that drove the success of credit cards 30 years ago could apply today to NFC and mobile money.
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NFC/MMS 13 KEYNOTE: ELIZABETH BUSE, VISA
Published by Uma Rajagopal
Posted on June 7, 2014
1 min read· Last updated: December 7, 2018
Key Takeaways
- The four foundational rules behind credit card success 30 years ago remain relevant for NFC and mobile money today.
- These rules include stakeholder-inclusive business models, open technology, agreed standards and regulatory engagement.
- NFC and mobile money ecosystems must foster cooperation, not zero-sum competition.
- Applying proven payment principles can accelerate adoption of mobile and NFC-based solutions.
References
Frequently Asked Questions
Who is Elizabeth Buse?
She is Visa’s Global Executive – Solutions, presenting at the NFC & Mobile Money Summit 2013.
What did she say drives NFC and mobile money success?
The same four rules that enabled credit card success 30 years ago: inclusive business models, open technology, standards consensus, and regulatory involvement.
Where and when was this keynote delivered?
At the GSMA NFC & Mobile Money Summit 2013 in New York, October 2013.
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