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Meta plans advanced 'agentic' AI assistant for users, FT reports

Published by Global Banking & Finance Review

Posted on May 5, 2026

2 min read

· Last updated: June 4, 2026

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Meta plans advanced 'agentic' AI assistant for users, FT reports (May 5)

Meta's Development of Personalized AI Assistants

(Corrects paragraph 4 of May 5 story to say OpenClaw is an open-source project supported by OpenAI, and is not owned by OpenAI)

Meta's AI Strategy and Investor Scrutiny

May 5 (Reuters) - Meta is building a highly personalized artificial intelligence assistant to carry out everyday tasks for its billions of users, the Financial Times reported on Tuesday, as the company faces investor scrutiny over its escalating AI spending.

Agentic Tools and Muse Spark AI Model

The social media giant is developing agentic tools, including an advanced digital assistant powered by its new Muse Spark AI model, the FT said, citing people familiar with the matter.

Internal Testing and OpenClaw Inspiration

The assistant is being tested internally by a group of staff and the goal was to develop a product similar to OpenClaw, according to the report. 

OpenClaw Project Details

OpenClaw, an open-source project supported by OpenAI, can connect several hardware and software tools and learn from the data produced with much less human intervention than a chatbot.

Additional AI Initiatives: Project Hatch

Separately, The Information reported that Meta is training an internal AI agent codenamed "Hatch," inspired by OpenClaw, with the goal of completing internal testing by the end of June.

Integration with Instagram and Launch Timeline

Meta plans to integrate the separate agentic shopping tool into its Instagram service and is targeting a launch before the fourth quarter of this year, according to The Information.

Meta's Response and Financial Outlook

Meta did not immediately respond to a Reuters request for comment.

The Facebook and Instagram parent raised its annual capital spending forecast late last month, signaling plans to pour billions more into AI infrastructure even as it confronts potential losses from a global youth backlash against social media.

(Reporting by Juby Babu in Mexico City; Editing by Tasim Zahid)

Key Takeaways

  • Meta is building a highly personalized “agentic” AI assistant for its over 3 billion users, powered by its new Muse Spark model and tested internally, according to the Financial Times (ca.investing.com).
  • The goal is to create a product akin to OpenClaw—an autonomous tool that can execute tasks with minimal human intervention (ca.investing.com).
  • Meta has raised its 2026 capital expenditure forecast to $125–145 billion to support AI infrastructure—the increase intensifying investor scrutiny amid massive spending (investing.com)

References

Frequently Asked Questions

What AI assistant is Meta currently developing?
Meta is building a highly personalized AI assistant powered by its new Muse Spark AI model and agentic tools.
What is unique about Meta's new AI assistant?
The assistant is designed to carry out everyday tasks for billions of users and aims to function similarly to OpenClaw, connecting hardware and software with minimal human intervention.
How is Meta addressing rising AI spending concerns?
Meta raised its annual capital spending forecast to invest billions more into AI infrastructure despite facing investor scrutiny.
Who is currently testing Meta’s new AI assistant?
The assistant is being tested internally by a select group of Meta staff.
What is OpenClaw and how does it relate to Meta's project?
OpenClaw is an OpenAI-owned tool that can connect various hardware and software; Meta aims to develop a similar product.

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