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JD.com's Ceconomy concessions face criticism from rivals, sources say - Finance news and analysis from Global Banking & Finance Review
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JD.com's Ceconomy concessions face criticism from rivals, sources say

Published by Global Banking & Finance Review

Posted on September 10, 2026

2 min read

· Last updated: September 10, 2026

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JD.com’s $2.5B Ceconomy Acquisition Faces EU Subsidy and Rival Criticism

By Foo Yun Chee

EU Scrutiny and Industry Response to JD.com’s Ceconomy Deal

BRUSSELS, Sept 10 (Reuters) - JD.com's concessions to ease EU subsidy concerns about the Chinese e-commerce giant's $2.5 billion purchase of German electronics retailer Ceconomy have prompted criticism from competitors, people familiar with the matter told Reuters.

European Commission’s Review Process

They said the European Commission, which acts as the European Union's competition enforcer, informed JD.com earlier this week of the responses to concessions it offered last month.

Timeline and Decision Deadline

The Commission, which will decide on the deal by October 23, and JD.com declined to comment on the negative feedback, which will put pressure on JD.com to improve its concessions. 

Concessions and Market Access

Under its proposals, Ceconomy would access JD.com's European logistics capability and technological capability at market rates, one of the people said. Smaller rivals would also get access at fair and non-discriminatory rates.

Foreign Subsidies Regulation

The EU antitrust watchdog is examining JD.com's proposed acquisition of Ceconomy under the Foreign Subsidies Regulation that targets unfair foreign state aid.

Preliminary Findings and Subsidy Concerns

Its preliminary review in May indicated that JD.com may have received foreign subsidies such as preferential financing, tax incentives and grants provided by entities possibly attributable to Beijing. 

Commission’s Specific Concerns

The Commission underscored its misgivings by setting out specific concerns in July, which JD.com will have to address in order to gain approval for the deal. 

(Reporting by Foo Yun Chee; Editing by Alexander Smith)

Key Takeaways

  • The European Commission’s in-depth investigation—opened on May 28, 2026—reinforces concerns about preferential financing, tax measures, and grants received by JD.com that may give it an unfair edge in acquiring Ceconomy. (FSR under Regulation 2022/2560) (investing.com)
  • JD.com’s concessions—providing Ceconomy access to its logistics and technological capabilities at market rates, and offering similar access to smaller rivals on non‑discriminatory terms—have drawn criticism from competitors, who say they fall short of alleviating concerns. (competition-cases.ec.europa.eu)
  • The Commission must decide on the acquisition by October 23, 2026; meanwhile, JD.com faces mounting pressure to revise its commitments to secure approval. (competition-cases.ec.europa.eu)

References

Frequently Asked Questions

Why is JD.com's acquisition of Ceconomy under EU scrutiny?
The EU is reviewing JD.com's acquisition of Ceconomy due to concerns over foreign subsidies and possible unfair state aid from China.
What concessions has JD.com offered to the EU Commission?
JD.com has proposed allowing Ceconomy and smaller rivals access to its European logistics and technology capabilities at fair market rates.
What is the European Commission's main concern with the deal?
The Commission is worried about foreign subsidies JD.com may have received, including preferential financing, tax incentives, and grants.
How have competitors reacted to JD.com's concessions?
Competitors have criticized the proposed concessions, reportedly providing negative feedback to the European Commission.
When will the EU make a decision on the JD.com-Ceconomy deal?
The European Commission is expected to make a decision by October 23.

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