Finance
Italy's Ferrari Sets Price of First Electric Car at Over $640,000, Bloomberg News Reports
Published by Global Banking & Finance Review®
Posted on April 21, 2026
1 min readLast updated: April 21, 2026
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Ferrari’s first fully electric model, the Luce, is priced at approximately €550,000 (~$647,130) ahead of its debut in Rome next month. Positioned as an ultra-luxury four-door grand tourer with over 1,000 hp, it marks a bold entry into the EV segment.
Ferrari Prices Debut Electric Car Luce at Over $640,000 Ahead of Rome Launch
Ferrari's First Fully Electric Supercar: Pricing and Launch Details
Preliminary Pricing for the Ferrari Luce
April 21 (Reuters) - Italian luxury sportscar maker Ferrari has settled on a preliminary price of about 550,000 euros ($647,130.00) for its first fully electric supercar, Luce, ahead of the model’s premiere in Rome next month, Bloomberg News reported on Tuesday, citing people familiar with the matter.
Verification Status of the Report
Reuters could not immediately verify the report.
Currency Conversion Rate
($1 = 0.8499 euros)
Reporting Credits
(Reporting by Angela Christy in Bengaluru; Editing by Sahal Muhammed)
Key Takeaways
- •Ferrari’s Luce, its inaugural EV, carries an estimated starting price of around €550,000 (~$647,130), making it among the priciest electric vehicles ever. (evogoassetfinance.com)
- •The Luce is a four-door, four-seat grand tourer with over 1,000 hp, a 122 kWh battery, 880 V architecture, about 330 mi/530 km WLTP range, and 350 kW fast-charging capability. (go-electra.com)
- •Its full reveal is scheduled for May 25, 2026 in Rome, with production to begin in late 2026 and deliveries expected by early 2027; its interior designed by LoveFrom under Jony Ive combines tactile controls with OLED displays. (evogoassetfinance.com)
References
Frequently Asked Questions about Italy's Ferrari sets price of first electric car at over $640,000, Bloomberg News reports
1What is the price of Ferrari's first electric car?
Ferrari's first electric car, Luce, is preliminarily priced at about $647,130 (550,000 euros).
2What is the name of Ferrari's first fully electric supercar?
The name of Ferrari's first fully electric supercar is Luce.
3Where will Ferrari unveil its first electric supercar?
Ferrari will premiere its first electric supercar, Luce, in Rome next month.
4How was the price of Ferrari's electric car reported?
The price was reported by Bloomberg News, citing people familiar with the matter.
