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Google, Meta, TikTok face EU consumer complaints about handling of financial scams - Finance news and analysis from Global Banking & Finance Review
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Google, Meta, TikTok face EU consumer complaints about handling of financial scams

Published by Global Banking & Finance Review

Posted on May 21, 2026

3 min read

· Last updated: May 21, 2026

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Google, Meta, TikTok hit by EU consumer complaints about handling of financial scams

Big Tech Faces Scrutiny Over Financial Scam Handling in the EU

By Foo Yun Chee

Overview of the Complaints

BRUSSELS, May 21 (Reuters) - Alphabet's Google, Meta Platforms and TikTok were hit with complaints from European Union consumer groups on Thursday for allegedly failing to protect users from financial scams on their platforms, putting them at risk of regulatory fines.

The move highlights growing pressure worldwide on Big Tech to do more to address the negative impacts of social media, particularly for children and vulnerable users.

Details of the Complaint

The complaints, filed by the European Consumer Organisation (BEUC) and 29 of its members in 27 European countries, were submitted to the European Commission and national regulators under the Digital Services Act, which requires large online platforms to do more to tackle illegal and harmful content.

BEUC's Statement

"Meta, TikTok and Google not only fail to proactively remove fraudulent ads but also do little when being notified about such scams," BEUC Director General Agustin Reyna said in a statement.

"If they fail to address the financial scams circulating on their platforms, fraudsters will continue to reach millions of European consumers daily, leaving people at risk of losing hundreds to thousands of euros to fraud," he said.

Responses from Tech Companies

Google and Meta rejected the complaints and said they work proactively to protect their users. 

Google's Response

A Google spokesperson said: ""This complaint misrepresents how we fight scams and is inherently flawed. We take extensive measures to keep scams off our platforms, blocking over 99% of policy-violating ads before they are ever seen."

Meta's Response

Meta said it found and removed over 159 million scam ads last year, 92% before anyone reported them. "We invest in advanced AI, tools, and partnerships to stop them," a spokesperson said.

TikTok's Response

TikTok said it takes action against violations, adding that scams are an industry-wide challenge while bad actors constantly adapt their tactics.

Consumer Groups' Findings and Regulatory Implications

The consumer groups, meanwhile, said they reported nearly 900 ads suspected of breaching EU laws between December last year and March this year but the platforms only took down 27% of the ads and 52% of the reports were rejected or ignored.

Calls for Regulatory Action

The groups urged regulators to investigate whether the companies were complying with the rules and to impose fines for breaches.

Potential Penalties Under the DSA

DSA fines can reach as much as 6% of a company's global annual turnover.

(Reporting by Foo Yun Chee, additional reporting from Inti Landauro; Editing by Elaine Hardcastle and Nick Zieminski)

Key Takeaways

  • BEUC and 29 national consumer groups reported nearly 900 suspected scam ads across Google, Meta, and TikTok between December 2025 and March 2026, with only 27% removed and 52% of reports ignored or rejected (cincodias.elpais.com).
  • Complaints filed under the EU’s Digital Services Act urge regulators to investigate compliance and consider fines up to 6% of global turnover—a penalty framework intended to deter inaction by major platforms (eu-digital-services-act.com).
  • The action underscores mounting scrutiny on Big Tech’s responsibility to curb harmful content, especially financial scams targeting vulnerable users, with consumer advocates and banks increasingly calling for enforcement (cincodias.elpais.com).

References

Frequently Asked Questions

Which tech companies are facing complaints in the EU for financial scams?
Google, Meta Platforms, and TikTok are facing complaints from EU consumer groups for allegedly failing to address financial scams on their platforms.
Who filed the complaints against Google, Meta, and TikTok?
The European Consumer Organisation (BEUC) and 29 of its members in 27 European countries filed the complaints.
What law are the complaints filed under?
The complaints were submitted under the Digital Services Act, which requires major online platforms to combat illegal and harmful content.
What actions did consumer groups report regarding scam ads?
Consumer groups reported nearly 900 suspected scam ads, but the platforms only removed 27% of them.
What penalties can companies face under the Digital Services Act?
Companies can face fines of up to 6% of their global annual turnover for breaches of the Digital Services Act.

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