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EU to ramp up Meta probe into addictive design, Bloomberg News reports

Published by Global Banking & Finance Review

Posted on June 23, 2026

2 min read

· Last updated: June 23, 2026

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EU Intensifies Meta Probe on Addictive Social Media Design Targeting Children

Escalation of Regulatory Scrutiny on Meta’s Impact on Young Users

June 23 (Reuters) - The European Commission is set to escalate a probe into Meta Platforms that alleges its social media offerings are designed to be addictive to children, Bloomberg News reported on Tuesday, citing people familiar with the matter.

The Instagram parent has been under fire over concerns about the impact of its platforms on young users' wellbeing and online safety.

Key Details of the Investigation

Here are some details:

Allegations and Preliminary Findings

• The European Commission is preparing preliminary findings that accuse Meta’s Facebook and Instagram of using design practices that keep young users hooked, the report said.

Timeline and Responses

• Regulators have not set a date for when the findings will be announced, Bloomberg News reported.

• Meta and the European Commission did not immediately respond to Reuters requests for comment. Reuters could not independently verify the report.

Potential Regulatory Actions

• The commission is considering curbs similar to those announced by the UK and other countries, after an expert panel delivers recommendations next month, the report said.

Background of the EU Probe

• The commission first opened a probe into the company under the Digital Services Act in May 2024, due to concerns it had not adequately addressed risks to children.

• In April, the EU charged Meta with breaching its tech rules and said the tech giant must do more to block children under 13 from accessing the social networks.

Global Context and Legal Challenges

Meta’s Legal Strategy in the U.S.

• In the U.S., Meta has lobbied Congress for legal immunity from child-harm claims as the tech giant faces thousands of lawsuits from young users and their families, Reuters exclusively reported last week.

Landmark Verdicts and Industry Impact

• A Los Angeles jury reached a landmark verdict in March, finding Meta and Alphabet's Google negligent for designing social media platforms harmful to the youth.

Reporting Credits

(Reporting by Anhata Rooprai in Bengaluru; Editing by Devika Syamnath)

Key Takeaways

  • The EU’s probe—opened in May 2024—now includes preliminary findings accusing Meta of employing addictive design elements targeted at minors, such as features that encourage extended use and “rabbit‑hole” browsing. (business-standard.com)
  • These findings build on earlier DSA enforcement actions, including the EU’s 2026 preliminary breach charge against TikTok for addictive features like infinite scroll and autoplay. (europarl.europa.eu)
  • Meta may face curbs similar to those imposed on TikTok and must await an expert panel’s recommendations next month; failure to comply could lead to fines up to 6 % of global turnover. (pressreview.eu)

References

Frequently Asked Questions

Why is the European Commission investigating Meta Platforms?
The European Commission is investigating Meta over allegations its social media platforms are designed to be addictive to children and may compromise their wellbeing and online safety.
What allegations has Meta faced about its platform design?
Meta faces allegations of using design practices in Facebook and Instagram that intentionally keep young users engaged and addicted.
When was the EU probe into Meta launched?
The EU opened a probe into Meta under the Digital Services Act in May 2024 due to concerns about risks to children online.
Has the EU finalized its findings against Meta?
The European Commission is preparing preliminary findings but has not set a date for their announcement.
What actions might the EU take against Meta?
The commission is considering restrictions on Meta similar to those implemented by the UK and other countries, pending expert recommendations.

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