Cathay United Bank, a subsidiary of Cathay Financial Holdings, one of Taiwan’s largest financial services companies, and Kaligo Solutions, the global leader for innovative loyalty technology, announced a strategic partnership to launch new reward points transfer services for Cathay United Bank Credit Card customers.

Cathay United Bank Credit Card has leveraged Kaligo Solutions’ TransferConnect points transfer solution to offer cardholders more diversified points transfer options, enabling 6 million customers to transfer their Reward Points to a range of top global airline and hotel rewards programmes.

Through the various reward points utilization channels provided by Kaligo Solutions, Cathay United Bank is able to effectively drive card spend and increase utilization of reward points, as well as to further strengthen its customized precision marketing capabilities.

The collaboration through TransferConnect kicks off a thriving strategic partnership between Cathay United Bank and Kaligo Solutions that seeks to drive spend and reward points utilization through a number of solutions rendered by Kaligo Solutions.

TransferConnect by Kaligo Solutions is the world’s leading loyalty currency exchange platform dedicated to connecting financial services brands with frequent traveller rewards programmes globally. Partners can simply plug into the TransferConnect platform using a single technical integration and give its customers access to dozens of top global airline and hotel rewards programme partners within the TransferConnect network.