GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
BAT lifts annual profit growth target as Velo drives US momentum - Finance news and analysis from Global Banking & Finance Review
Finance

BAT lifts annual profit growth target as Velo drives US momentum

Published by Global Banking & Finance Review

Posted on July 30, 2026

3 min read

· Last updated: July 30, 2026

Add as preferred source on Google

BAT lifts annual profit growth target as Velo drives US momentum

By Yamini Kalia and Emma Rumney

BAT's Financial Performance and Strategic Shifts

July 30 (Reuters) - British American Tobacco lifted its annual earnings growth forecast on Thursday as lower costs and stronger cash generation combined with strong performance of its Velo nicotine pouches in the United States.

The maker of Lucky Strike and Dunhill cigarettes now expects growth in full-year adjusted earnings per share towards the middle of its previously stated 5% to 8% range, up from its earlier forecast closer to the lower end.

Investment in Smoking Alternatives

Grappling with a prolonged decline in demand for traditional cigarettes, BAT has poured investment into smoking alternatives and is pursuing an overhaul that will eliminate 9,000 jobs in a bid to lift profitability.

Sustainable Growth as a Priority

BAT MAKES SUSTAINABLE GROWTH ITS PRIORITY

BAT kept its revenue and adjusted operating profit guidance unchanged at the lower-end of its 4% to 6% range. CEO Tadeu Marroco said investments in new products and a slower than expected recovery in Asia, where sales have been hit by regulatory and tax changes, led it to remain conservative.

Focus on Long-Term Stability

He said BAT was prioritising sustainable growth after years of investment to rebuild the business, while adding there were no plans for further major restructuring in the short term.

BAT shares, which have risen about 11% so far this year, were down 2.8% at 4,606 pence by 1108 GMT.

Growth Driven by Vapes and Nicotine Pouches

VAPES AND NICOTINE POUCHES DRIVE GROWTH

Revenue from BAT's portfolio of smoking alternatives - spanning vapes, heated tobacco and nicotine pouches - grew 18% at constant currency in the first half, helping offset declines in Asia.

"BAT is, in our view, at an early stage of a successful transition towards a smoke free products-centric portfolio," Jefferies analysts said.

US Market Dynamics and Regulatory Environment

The company forecast growth in its U.S. combustibles business to moderate in the second-half.

Meanwhile, it is expected to benefit from a recent move by the U.S. Food and Drug Administration that now allows the sale of some unlicensed vapes.

A booming market for flavoured disposable vapes in particular, illegally sold without the necessary permission from regulators, has been eating into its U.S. sales and market share.

Product Launches and Competitive Landscape

BAT plans to launch flavoured versions of its Vuse vape from the third quarter but has no plans to come out with its own disposable vapes, Marroco told Reuters by phone.

"We wouldn't be interested," he said in a telephone interview, adding that disposables are not economical for consumers or environmentally sustainable.

BAT would also be unable to compete with some rival offerings that risk harming users' health, such as devices offering 10,000 or more puffs, he said.

Financial Results and Analyst Commentary

Adjusted earnings rose 7.9% to 164 pence per share in the six months to June 30, beating a company-compiled consensus of 158.5 pence.

($1 = 0.7473 pounds)

(Reporting by Yamini Kalia in Bengaluru; Editing by Nivedita Bhattacharjee, David Holmes and Joe Bavier)

Key Takeaways

  • Adjusted diluted EPS of 164 pence beats consensus of 158.5 pence, delivering a 7.9% year‑on‑year gain (lse.co.uk).
  • New Categories—particularly Velo (nicotine pouches) and Vuse (vapes)—drove robust revenue and category contribution growth, helping offset falling cigarette volumes (tradingview.com).
  • BAT remains on track to meet full‑year targets, expecting mid‑teens growth in New Category revenue and confirming its mid‑term algorithm of 3‑5% revenue and 5‑8% adjusted diluted EPS growth for 2026 (bat.com).

References

Frequently Asked Questions

How much did British American Tobacco's first-half profit rise?
British American Tobacco's first-half profit rose by 7.9% at current currency.
What drove British American Tobacco's higher earnings?
Gains from Velo nicotine pouches and Vuse vapes offset a decline in cigarette volumes.
What were British American Tobacco's adjusted diluted earnings per share?
The company posted adjusted diluted earnings of 164 pence per share.
Which cigarette brands are made by British American Tobacco?
British American Tobacco manufactures Lucky Strike and Dunhill cigarettes.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category