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Asian shares fall as Apple's price hikes dents tech optimism

Published by Global Banking & Finance Review

Posted on June 26, 2026

4 min read

· Last updated: June 26, 2026

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Asian Shares Drop as Apple Price Increases Weigh on Tech Markets

Market Overview and Key Developments

By Stella Qiu

Asian Markets React to Tech Sector Pressures

SYDNEY, June 26 (Reuters) - Asian shares eased from record highs on Friday as hefty price hikes from Apple showed the downside of the boom in chip demand, while only the threat of Japanese intervention kept the yen from hitting 40-year lows.

Oil Prices and Geopolitical Tensions

Brent crude futures slipped 0.5% to $74.89 a barrel, having bounced 2% from four-month lows overnight on reports that a ship was attacked when exiting the Strait of Hormuz. Tehran has warned vessels against taking routes that it had not approved, though more stranded oil tankers have crossed the key waterway with the help of military escorts, easing supply concerns.

Tech Stocks Under Pressure

Nasdaq futures declined 0.6% in Asia. The Nasdaq swung lower overnight after Apple slid 6.1% after announcing price hikes for iPads and MacBooks to counter surging memory and storage chip costs, wiping about $250 billion off its market value. Microsoft is raising prices for its Xbox gaming consoles by up to $150 worldwide.

Chipmaker Earnings and Investor Sentiment

That tempered investor enthusiasm about a blowout earnings report from chipmaker Micron this week, whose shares surged almost 16% overnight to a record high.

"Micron tells us where the profits are. Apple tells us where the inflation is," said Nigel Green, CEO at deVere Group, a financial advisory firm.

"The race to build AI infrastructure has become so intense that demand for advanced memory is outstripping supply," he said. "Apple's decision to raise prices is an early warning that inflation is finding a new route into the economy."

Quarter-End Rebalancing and Market Performance

Analysts also say that month-end and quarter-end rebalancing flows might have contributed to the weakness and choppy prices in big tech companies, which have outperformed for much of the second quarter.

On Friday, MSCI's broadest index of Asia-Pacific shares outside Japan fell 1.7%, bringing its weekly loss to 3.4%, having hit a record high just on Monday. It was down 1.6% for the month but up a whopping 24% for the quarter.

Japan's Nikkei slumped 3% and was headed for a weekly drop of 1.3%. It has climbed 6% for the month and has surged 38% for the quarter.

South Korea's KOSPI dropped 3.5% and was down 5% for the week. It has surged a monstrous 70% in the second quarter.

Chinese blue-chips fell 1% and Hong Kong's Hang Seng index lost 1.3%.

Currency and Commodity Market Movements

Yen Weakness and Dollar Strength

YEN WEAK

In the currency markets, the yen teetered near its weakest level against the dollar in 40 years at 161.82, well beyond the 160 level that many see as a line in the sand for Japanese authorities.

It found little relief even as a U.S. inflation reading met forecasts and traders trimmed bets for a rate hike from the Federal Reserve in September.

U.S. Economic Data and Dollar Index

Separate data also showed the U.S. economy grew faster than previously estimated in the first quarter thanks to a downward revision to imports, but consumer spending almost stalled, casting doubt on growth momentum in the second quarter.

The dollar index, which measures the greenback's strength against a basket of six major peers, held at 101.46, not far from its strongest level since May 2025. It has risen 2.6% this month.

Treasury Yields and Precious Metals

Treasury yields were steady on Friday after slipping a little overnight. 2-year yields held at 4.1250%, having eased 2 basis points on Thursday, while ten-year yields were little changed at 4.4020%, having hit a nearly two-month low of 4.3627% in the previous session.

Precious metals have had a rough month, with spot gold down 11% to $4,020 an ounce and spot silver sliding 24% to $57.3 an ounce.

(Reporting by Stella Qiu; Editing by Kevin Buckland)

Key Takeaways

  • Apple raised prices on MacBooks and iPads (e.g. MacBook Neo up from $599 to $699), citing soaring memory/storage chip costs amid AI‑data‑center boom (apnews.com).
  • Micron’s blow‑out earnings underscore chipmakers’ gains even as Apple warns such inflation may seep into the broader economy (apnews.com).
  • Yen remains weak near 40‑year lows (~¥161.82/$1), propped up only by the prospect of Japanese FX intervention (investing.com).

References

Frequently Asked Questions

Why did Asian shares fall from record highs?
Asian shares declined due to Apple’s price hikes, which dampened enthusiasm for tech stocks despite booming demand for chips.
How did Apple’s price hikes affect the tech sector?
Apple’s increases for iPad and MacBook prices, due to higher chip costs, led to a 6.1% drop in its stock, impacting market optimism.
What happened to the yen in currency markets?
The yen neared a 40-year low against the dollar, only supported by the potential for Japanese intervention in currency markets.
Which Asian markets were most affected by the tech sell-off?
Japan’s Nikkei, South Korea’s KOSPI, and Hong Kong’s Hang Seng index all posted substantial weekly and monthly declines.
How did oil and gold prices react to the market developments?
Brent crude futures dipped while gold and silver prices fell sharply during the same period.

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