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Apple, Amazon face revived UK consumer lawsuit over product sales - Finance news and analysis from Global Banking & Finance Review
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Apple, Amazon face revived UK consumer lawsuit over product sales

Published by Global Banking & Finance Review

Posted on September 28, 2026

3 min read

· Last updated: September 28, 2026

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Apple and Amazon Face Revived Consumer Lawsuit in UK Over Marketplace Sales

By Sam Tabahriti

UK Tribunal Allows Partial Consumer Lawsuit Against Tech Giants

LONDON, Sept 28 (Reuters) - Britain's Competition Appeal Tribunal allowed part of a revived consumer lawsuit against Apple and Amazon to proceed on Monday over claims they restricted competition.

Allegations of Restricted Competition

The lawsuit alleges Apple and Amazon agreed in 2018 to limit which sellers could offer Apple and Beats-branded products on Amazon's UK website, reducing competition and inflating prices.

Scope of the Lawsuit

The tribunal allowed claims relating to Apple products bought through Amazon's marketplace to proceed, but rejected one covering those bought directly from Apple and other retailers.

Responses from Apple and Amazon

Apple's Position

An Apple spokesperson said it "strongly" disagreed with the claims and its aim in reaching the agreement with Amazon was to tackle counterfeit products on the marketplace.

Amazon's Position

Amazon welcomed the tribunal's decision, adding that the remaining claim was "without merit".

"We're confident that this will become clear throughout the process," an Amazon spokesperson said.

Potential Impact and Legal Reasoning

Value of the Claim

The claimant said the part of the case which was allowed to proceed could be worth between £289 million ($383 million) and £306 million, including interest.

Tribunal's Assessment

Judge Kelyn Bacon said claims relating to Amazon marketplace purchases were "plausible, credible and grounded in the facts", but rejected wider claims relating to other retailers because they rested on a "complex and speculative theory of harm".

Background of the Lawsuit

Previous Lawsuit and Changes in Representation

The three-judge tribunal last year refused to allow a largely similar lawsuit brought by consumer law academic Christine Riefa to go ahead because of concerns about the proposed class representative and litigation funding.

The claim was later refiled by Justin Le Patourel, who replaced Riefa as the proposed representative of consumers.

Reaction from Claimant's Side

A spokesperson for Le Patourel welcomed the ruling, but said it was disappointing that parts of the claim were not certified.

Tribunal's Final Ruling and Next Steps

The tribunal ruled there was a realistic basis for arguing that restrictions on resellers could have led to higher prices for consumers buying Apple products through Amazon.

However, it said there was not enough evidence at this stage to support claims that the alleged conduct also increased prices for Apple products sold in Apple's stores or by other retailers.

(Reporting by Sam Tabahriti, Editing by Louise Heavens and Alexander Smith)

Key Takeaways

  • Tribunal cleared claims tied to Apple products bought via Amazon’s marketplace, deeming them "plausible, credible and grounded in the facts," while rejecting claims related to products bought directly from Apple or other retailers due to lack of evidence (currently.att.yahoo.com).
  • The revived claim, spearheaded by class representative Justin Le Patourel and filed by JLP A&A Class Representative Limited, estimates damages between £289 million and £306 million, including interest (currently.att.yahoo.com).
  • The lawsuit centers on a 2018 Global Tenets Agreement through which Apple and Amazon limited Amazon UK resellers to a select few “Permitted Authorised Apple Resellers,” excluding other third‑party sellers and potentially inflating prices (ukappleamazonclaim.co.uk).

References

Frequently Asked Questions

What is the UK consumer lawsuit against Apple and Amazon about?
The lawsuit claims Apple and Amazon limited which sellers could offer Apple and Beats products on Amazon's UK website, reducing competition and raising prices.
Which claims were allowed to proceed by Britain's Competition Appeal Tribunal?
The tribunal allowed claims related to Apple products bought through Amazon's marketplace to proceed, but rejected claims for products bought directly from Apple and other retailers.
Why did Apple and Amazon agree to restrict resellers on Amazon's UK site?
Apple says the agreement aimed to tackle counterfeit products; Amazon claims the remaining lawsuit is without merit.
How much could the allowed portion of the lawsuit be worth?
The allowed portion of the lawsuit could be worth between £289 million and £306 million, including interest.
Why were wider claims relating to other retailers rejected?
Wider claims were rejected as they were based on a complex and speculative theory of harm, lacking sufficient evidence.

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