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Ladbrokes owner Entain cuts online revenue outlook after Brazil online betting ban - Finance news and analysis from Global Banking & Finance Review
Finance

Ladbrokes owner Entain cuts online revenue outlook after Brazil online betting ban

Published by Global Banking & Finance Review

Posted on September 28, 2026

1 min read

· Last updated: September 28, 2026

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Entain Lowers Online Revenue Growth Forecast After Brazil Ban

Entain's Revised Financial Outlook Following Brazilian Online Betting Ban

(Corrects headline to say company cuts online revenue outlook, not revenue outlook)

Background on the Brazil Ban

Sept 28 (Reuters) - Ladbrokes owner Entain cut its online net gaming revenue growth forecast on Monday to 4% to 6% on a constant currency basis after Brazil's move to ban online sports betting and gaming.

Details of the Executive Order

Brazilian President Luiz Inacio Lula da Silva's executive order bans online betting operations in Brazil, less than two years after the government kicked off a legal framework allowing the industry to operate.

Impact on Entain's Financial Projections

Profit Forecast Adjustments

The company expects its 2026 group underlying core profit to be at the lower end of its previous forecast of £910 million to £960 million ($1.20 billion to $1.27 billion). Its online underlying core profit margin forecast is also expected to come in at the bottom end of its 21% to 22% outlook.  

Currency Exchange Rate

($1 = 0.7557 pounds)

Reporting Credits

(Reporting by Anushka Chourasia in Bengaluru; Editing by Nivedita Bhattacharjee and Rashmi Aich)

Key Takeaways

  • Entain cut its FY2026 online NGR growth guidance to 4–6% cc due to Brazil’s ban on fixed‑odds online betting (apnews.com)
  • Brazil’s President Lula issued an executive measure on September 25, 2026, banning fixed‑odds online sports betting nationwide (gov.br)
  • Entain anticipates group underlying EBITDA of £910–960 m for 2026, and online underlying EBITDA margin to land at the bottom of its 21–22% range (entaingroup.com)

References

Frequently Asked Questions

How does the Brazil online betting ban affect Entain?
The ban on online betting in Brazil by executive order impacts Entain's business, leading to lowered profit and growth forecasts.
What is Entain's expected underlying core profit for 2026?
Entain expects its 2026 underlying core profit to be at the lower end of £910 million to £960 million.

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