US cranks up pressure on China EVs with Polestar ban
By Marie Mannes and David Shepardson
US Ban on Polestar and Its Implications for the EV Market
STOCKHOLM/WASHINGTON, June 25 (Reuters) - Polestar said on Thursday the Trump administration was forcing the electric-vehicle maker to stop selling vehicles in the United States beginning in the 2027 model year as Washington ramps up its crackdown on Chinese vehicles.
Shares of Polestar were down 6.3% on Thursday afternoon on the Nasdaq.
Connected Vehicles Rule and National Security Concerns
The U.S. Commerce Department did not grant Polestar authorization to sell cars under the Connected Vehicles Rule, which restricts the import and sale of cars with connected-vehicle technology linked to China beginning with the 2027 model year.
Bluetooth, Wi-Fi, cellular connectivity and some satellite communications technologies are covered under the rules based on national security concerns linked to the ability of vehicles to collect sensitive data on American owners.
The rule was adopted in January 2025 under President Joe Biden, and has been kept in place under President Donald Trump.
Impact on Chinese Automakers and US Industry
The action marks the latest major move from the U.S. towards banning cars manufactured and exported from China, as Washington pushes to strengthen the domestic carmaking industry.
Lawmakers have proposed legislation to tighten the restrictions further. Imports of Chinese EVs also face hefty tariffs.
Polestar's Response and Future in the US
The Sweden-based company, which is majority-owned by China's Geely Holding, said it will continue to sell existing Polestar 3 and Polestar 4 vehicles in the U.S. and will also provide access to its service network. Polestar said it would not appeal the denial.
The Commerce Department did not immediately comment.
Polestar's Strategic Shift
Pivot to European Market
PIVOT TO EUROPEAN MARKET
Polestar had warned as early as 2024 that the connected vehicle rules would "effectively prohibit" the automaker from selling vehicles in the United States, including cars made domestically.
"The automotive industry is entering a new phase, based on regional dynamics. Our strategy reflects that, with Europe being our largest growth engine and our plan to manufacture Polestar 7 in Europe," Polestar CEO Michael Lohscheller said.
Polestar has increasingly pivoted toward Europe as sales in the U.S. remain sluggish due to growing competitive pressures and slower consumer spending.
Only 6% of its first-quarter sales came from the United States, compared with 78% from Europe.
Financial Struggles and Market Performance
Polestar has struggled to turn a profit and has required repeated capital injections from its owner Geely and Chairman Li Shufu.
Its shares have fallen sharply, forcing the company to carry out a reverse stock split last year to maintain its Nasdaq listing.
Broader Industry Impact
Ford and other automakers are scrambling to obtain U.S. government authorization to continue selling models that have been in U.S. showrooms for years, but have recently come under fire as part of the ban.
Polestar's sister brand and co-founder, Volvo Cars, said in May it received an authorization, though it said it still must meet the rule's specifications across its lineup sold in the U.S. The company confirmed it needed a specific authorization because of its ownership structure.
Uncertainty Over Polestar 3 Production
Production Plans and Tariff Pressures
POLESTAR 3 PRODUCTION UNCERTAIN
The decision raises questions about the future of the Polestar 3, its only U.S.-manufactured model.
Volvo Cars — which makes some of Polestar's cars — said in March it would consolidate production of the Polestar 3 at its South Carolina plant, rather than also building the model in Chengdu, China.
A Volvo spokesperson told Reuters on Thursday that production in China has not yet been halted. Volvo said it was too early to say whether Thursday's development would alter those plans.
Amid tariff pressures, Polestar has opted to refresh aging models rather than launch entirely new ones.
Upcoming Models and Future Outlook
It expects deliveries of a new Polestar 4 variant to begin later this year, followed by a revamped version of the sedan Polestar 2 in 2027.
The automaker's next fully new model, the compact Polestar 7 SUV, is slated for production at Volvo's planned factory in Slovakia.
(Reporting by David Shepardson in Washington and Zaheer Kachwala in Bengaluru; Editing by Pooja Desai and Josephine Mason)
