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UK's Prince William says AI can help to tackle homelessness

Published by Global Banking & Finance Review

Posted on June 10, 2026

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· Last updated: June 10, 2026

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Prince William Supports AI Initiatives to Prevent Homelessness in the UK

AI and Data-Driven Solutions in Tackling Homelessness

By Paul Sandle

Prince William’s Advocacy for Early Intervention

LONDON, June 10 (Reuters) - Britain's Prince William said artificial intelligence was being harnessed to identify people at risk of homelessness, enabling early intervention to keep them in housing or reduce the time they spend on the streets or in temporary accommodation.

The prince told an audience at London Tech Week that it was an "unusual conversation" for a technology forum, but the types of data companies handled daily could give insights that made a real difference.

The Power of Predictive Data

"I'm not sure you realise how much that data can be used to predict and see problems with potential homelessness before they arise," he said.

The Homewards Project and Collaborative Efforts

Homelessness has long been an important cause for the prince, and three years ago he set up the "Homewards" project with the aim of making the problem "rare, brief and unrepeated".

Launch of the Homelessness Data Lab

The programme launched its Homelessness Data Lab at Tech Week in partnership with LandAid and Salesforce, supported by Bloomberg, VodafoneThree, Accenture, NatWest Group and others.

How the Data Lab Works

The lab will analyse data to flag warning signs - such as a missed bill payment, a phone being cut off or a child absent from school - to intervene to reduce homelessness, a problem Homewards said affected more than 430,000 people in Britain.

Encouraging Broader Participation

The prince said the data could help identify much earlier when somebody was getting into difficulties, allowing intervention that could help them stay in their homes, jobs and communities.

"Prevention is better than cure," he said, appealing to other companies and organisations to join the 25 already working with the lab.

Technological Innovations in Homelessness Prevention

The Economic Wellbeing Explorer

William was shown an "Economic Wellbeing Explorer" map that uses anonymised data from NatWest to pinpoint homelessness risks in Lambeth, London, one of the six locations Homewards works in.

"It's game-changing stuff," he told Tim Siret, an analyst at Smart Data Foundry, a subsidiary of the University of Edinburgh, which created the explorer.

Conclusion

(Reporting by Paul Sandle; editing by William James)

Key Takeaways

  • Prince William’s Homewards programme is deploying the Homelessness Data Lab—partnering with Salesforce, LandAid, NatWest, Accenture, Bloomberg and others—to harness data and AI for early homelessness prediction and intervention
  • The initiative operates across six UK locations (Aberdeen; Bournemouth, Christchurch and Poole; Lambeth; Newport; Northern Ireland; Sheffield) and aims to make homelessness “rare, brief and unrepeated” by 2028, backed with funding and local leadership
  • The Economic Wellbeing Explorer—developed by Smart Data Foundry using anonymised bank data—provides near real‑time insights into financial distress, supporting targeted prevention and allowing early identification of risk areas

Frequently Asked Questions

How is AI being used to tackle homelessness in the UK?
AI is being used to analyze data for early signs of homelessness risk, allowing for timely interventions to keep people in housing or reduce time spent homeless.
What is the Homewards project and who started it?
The Homewards project was started by Prince William to make homelessness rare, brief, and unrepeated, leveraging partnerships and technology to address the issue.
Which organizations are involved in the Homelessness Data Lab?
Partners include LandAid, Salesforce, Bloomberg, Vodafone, Accenture, NatWest Group, and others, collaborating to use tech and data for homelessness prevention.
What types of data are being analyzed to predict homelessness?
Data such as missed bill payments, disconnected phones, and school absences are analyzed to identify early warning signs of potential homelessness.
Where is the AI-driven 'Economic Wellbeing Explorer' tool being used?
The tool is used in Lambeth, London, as part of the Homewards program, to pinpoint and address homelessness risks using anonymized data.

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