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Homebuilder Barratt Redrow cuts completions target but firm demand lifts shares - Finance news and analysis from Global Banking & Finance Review
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Homebuilder Barratt Redrow cuts completions target but firm demand lifts shares

Published by Global Banking & Finance Review

Posted on September 16, 2026

3 min read

· Last updated: September 16, 2026

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Barratt Redrow Reduces Completions Target as Firm Demand Lifts Shares Over 8%

Barratt Redrow's Market Update and Financial Performance

By Raechel Thankam Job and Yadarisa Shabong

Sept 16 (Reuters) - Barratt Redrow, Britain's biggest homebuilder, lowered its home completions target on Wednesday, echoing wider strains as planning bottlenecks and cautious buyers stall the housing market's fragile recovery.

But an improving reservation rate, a strong order book and a forecast-beating profit helped lift its shares by over 8%, as investors looked for signs that demand was holding firm.

Reservation Rates and Forward Sales

Its net private weekly reservation rate from June 29 to September 6 rose to 0.62 from 0.55 a year earlier, while forward sales as of September 6 were 11,200 homes, up from 10,593.

Completions Target and Sales Outlet Expectations

Even so, the company expects to deliver between 17,500 and 17,900 homes in the year ending June 2027, down from earlier guidance of 17,700 to 18,200, and cut its average sales outlet expectation to about 405 from 415.

Regulatory Hurdles and Government Policy

British builders have long complained that regulatory hurdles complicate the approval process and hold back build targets, with a lack of government support on affordability also weighing on demand.

"We are creating generational inequality in not allowing younger people to be able to access the property ladder. And I think the government is well aware of that," said CEO David Thomas, who hands over to Dean Banks next week after more than a decade in the role.

Stamp Duty and Market Sentiment

While rivals have also called for cuts to the stamp duty, a property tax, the government has so far resisted ahead of next month's budget.

Quilter Cheviot analyst Oli Creasey said he expects the volume cut to pressure margins and earnings per share further.

COSTS AND INCENTIVES WEIGH ON PROFIT

Macroeconomic Factors and Inflation

The Middle East conflict has also reversed early signs of recovery, reigniting inflation worries and lifting interest rates and costs, forcing many UK homebuilders to cut profit targets.

The Bank of England is nonetheless expected to hold rates steady on Thursday, despite surging oil prices, offering some relief.

Incentives and Operating Margins

Barratt Redrow has leaned heavily on incentives such as part-exchange to support reservations, and anticipates these will remain elevated unless consumer sentiment improves. 

Those incentives, along with rising costs, weighed on its fiscal 2026 adjusted operating margin, which fell to 9.9% from 10.5%.

Profit Figures

Adjusted pre-tax profit fell 7.1% to £572.8 million ($771.45 million), ahead of forecasts of £540.3 million, according to LSEG data.

($1 = 0.7425 pounds)

(Reporting by Ankita Bora and Raechel Thankam Job in Bengaluru; Editing by Subhranshu Sahu and Christian Schmollinger)

Key Takeaways

  • Completions target downgraded due to planning bottlenecks and slower sales outlet rollout, now 17,500–17,900 homes vs prior 17,700–18,200; sales outlets guidance cut to ~405 from 415 (marketscreener.com)
  • Reservation rate improved to 0.62 per outlet/week (from 0.55 YoY), and forward sales climbed to 11,200 homes (from 10,593), highlighting resilient demand (marketscreener.com)
  • Adjusted pre‑tax profit of £572.8m beat forecasts (£540.3m), despite margin squeeze from incentives and rising costs; shares rose over 8% (marketscreener.com)

References

Frequently Asked Questions

Why did Barratt Redrow reduce its home completions target?
Barratt Redrow lowered its completions target due to planning bottlenecks and cautious buyer sentiment in the UK housing market.
How did Barratt Redrow shares perform after the announcement?
Shares rose over 8% following news of improved reservation rates and a forecast-beating profit.
What is Barratt Redrow's new completions target for 2027?
Barratt Redrow now expects to deliver between 17,500 and 17,900 homes by June 2027, down from previous guidance of up to 18,200.
How are planning and regulatory issues affecting UK builders?
Regulatory hurdles and lack of government support are delaying approval processes and impacting build targets for UK homebuilders.
What factors have weighed on Barratt Redrow's margins and profit?
Rising costs, reliance on buyer incentives, and global inflation have reduced operating margins and adjusted pre-tax profit.

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