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UAE's e& scales back global strategy as new chief refocuses on core telecoms, sources say - Finance news and analysis from Global Banking & Finance Review
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UAE's e& scales back global strategy as new chief refocuses on core telecoms, sources say

Published by Global Banking & Finance Review

Posted on July 16, 2026

3 min read

· Last updated: July 16, 2026

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UAE's e& Retreats from Global Expansion to Refocus on Core Telecoms

e&'s Strategic Shift and Recent Developments

By Hadeel Al Sayegh and Federico Maccioni

DUBAI, July 16 (Reuters) - UAE telecoms and investment group e& is unwinding much of its expansion strategy of recent years, deepening a retreat from non-core businesses that accelerated with the near $6 billion sale of its Vodafone stake this month, two people familiar with the matter said.

The company's agreement to sell its entire 16.2% stake in Vodafone to an investment vehicle owned by France's Niel family followed the partial sale of its stake in the super app managed by ride-hailing platform Careem to Uber in May.

Leadership Changes and Portfolio Review

The two transactions mark a shift in strategy under new group CEO Masood M. Sharif Mahmood, who took the helm in April after his predecessor's six-year tenure, the people said, speaking on condition of anonymity because the plans are private.

Under the new direction, e& — rebranded from Etisalat in 2022 — is reviewing its portfolio, including its venture capital vehicle e& capital and peer-to-peer lending platform Beehive, the people said. 

Core Holdings and Ongoing Discussions

The group intends to retain controlling stakes in European operator e& PPF Telecom Group and telecom operators it owns in emerging markets, one of them added. 

The sources cautioned that plans were still being discussed and no definitive decision had been taken.

e& and its majority shareholder the Emirates Investment Authority (EIA) did not reply to requests for comment.

Previous Strategy of Expansion

Growth Initiatives under Former CEO

Under previous CEO Hatem Dowidar, e& had pursued a strategy of using surplus cash from a dominant position in the domestic telecoms market to fund expansion into technology, venture investing and international assets, aiming to reposition the group as a global technology company, the people said. 

Shareholder Response and Market Performance

That strategy has not paid off as shareholders had hoped, one of the people said, and the group ultimately concluded that its core telecoms business, where returns are steadier and easier to manage, should be the priority going forward.

e& is 60% owned by the EIA, the UAE's federal sovereign wealth fund, with the remaining 40% traded on the Abu Dhabi Securities Exchange.

The group's Abu Dhabi-listed shares have lost 8.6% in the last three years, giving the company a market capitalization of around 176.9 billion dirhams ($48.2 billion), LSEG data shows. They have however gained 4.3% in the last five days. 

Investment Figures and Lending Growth

e& capital had total deployed and committed investments of around $194 million across 20 portfolio companies by the end of last year, e& said, adding Beehive had lent around $350 million to small and medium enterprises in 2025, up 40% from a year earlier. 

Move Back Towards Core Operations

Analyst Perspectives on Recent Transactions

Analysts at HSBC and Citi both flagged the Vodafone and Careem sales as signs of a broader pivot toward core operations and balance-sheet discipline, even as they said the company had yet to spell out a formal strategic review. 

Financial Impact and Future Outlook

Both said the Vodafone deal would sharply reduce e&'s leverage by the end of 2026, which may allow the company to pay higher dividends. HSBC sees net debt to earnings before interest, tax, depreciation and amortization falling to around 0.5 times from 1.1 times.  

The disposal also reduces earnings volatility stemming from Vodafone's share price performance, Citi said in its note to clients on Friday.

($1 = 3.6725 UAE dirham)

(Reporting by Hadeel Al Sayegh and Federico Maccioni; Editing by Jan Harvey)

Key Takeaways

  • e& sold its entire ~16.2% stake in Vodafone for about $5.95 billion at a ~13% premium, marking a retreat from passive global investments. (Reuters, The National)
  • The divestment follows May’s sale of its Careem super‑app stake to Uber, reinforcing the return to disciplined capital allocation under new CEO. (Reuters)
  • Analysts (HSBC, Citi) see the Vodafone exit as improving balance‑sheet strength—net debt/EBITDA could fall from ~1.1× to ~0.5×—and reducing earnings volatility tied to Vodafone’s share movements. (Reuters)

Frequently Asked Questions

Why is e& selling its Vodafone stake?
e& is selling its entire 16.2% stake in Vodafone to refocus on its core telecoms business and move away from non-core global investments.
What changes has the new e& CEO implemented?
CEO Masood M. Sharif Mahmood has initiated a review of e&'s global portfolio, leading to asset sales and a deeper focus on telecom operations.
How will the Vodafone sale affect e& financially?
The sale is expected to reduce e&'s leverage by the end of 2026, improving balance-sheet discipline and potentially allowing higher dividends.
What other assets is e& reviewing or selling?
e& is evaluating its investments in e& capital, Beehive, and has already partially sold its stake in Careem.
Who owns e& and how has its stock performed?
e& is 60% owned by the Emirates Investment Authority and its shares are listed on Abu Dhabi Securities Exchange. Shares are down 8.6% in the last three years, but up 4.3% in the last five days.

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