Finance
ProSieben Sells North American Digital Creator Business
Published by Global Banking & Finance Review®
Posted on April 21, 2026
2 min readLast updated: April 21, 2026
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German broadcaster ProSiebenSat.1 has sold its North American digital creator and podcast business, Studio71 US, to U.S. digital content firm Fixated, prompting a revision of its 2026 revenue outlook to a moderate decline.
ProSiebenSat.1 Divests Studio71 US, Revises Revenue Forecast After Fixated Deal
ProSiebenSat.1's Strategic Sale of Studio71 US and Financial Outlook
Studio71 US Acquisition Details
April 21 (Reuters) - German broadcaster ProSiebenSat.1 said on Tuesday it had sold its North American business focused on content creators and podcasts, operated under the brand Studio71 US, to U.S. digital content firm Fixated.
Financial Terms and Scope of the Deal
• Parties agreed not to disclose the financial details of the deal, which was closed on Monday.
• The sale comprises U.S. brand Studio71 and all its subsidiaries.
Impact on ProSiebenSat.1's Revenue Forecast
Revised Revenue Expectations
• As a result, ProSieben now expects a moderate decline in group revenue in 2026, compared with a previously forecast slight decline.
Studio71's Business Operations
North American and German-Speaking Markets
• Studio71 US, which had been part of ProSieben since 2015, operates an extensive content creator network and podcast business in North America.
• Studio71's operationally independent business in German-speaking countries remains part of the ProSiebenSat.1 Group.
Strategic Refocus Following MFE Takeover
Entertainment Operations and Divestments
• After a takeover by Italy's MFE in autumn 2025, the broadcaster has sharpened its focus on entertainment operations and offloaded several non-core businesses.
Reporting Credits
(Reporting by Klaus Lauer, writing by Emanuele Berro and Cian Muenster, editing by Miranda Murray)
Key Takeaways
- •ProSiebenSat.1 has divested Studio71 US—its North American content creator and podcast operation—to Fixated, marking another step in its strategy to focus on core entertainment assets.
- •The sale, completed April 20, 2026, will lead to a modest downgrade in the group’s 2026 revenue forecast—from a slight to a moderate decline.
- •Studio71 US, acquired in 2015, is now owned by Fixated, while Studio71’s German‑speaking operations remain with ProSiebenSat.1. The deal aligns with ProSieben’s post‑takeover refocus under majority owner MFE.
Frequently Asked Questions about ProSieben sells North American digital creator business
1Who acquired ProSiebenSat.1's North American Studio71 business?
The U.S. digital content firm Fixated acquired ProSiebenSat.1's North American Studio71 business.
2What does the sale of Studio71 US mean for ProSiebenSat.1's revenue outlook?
Following the sale, ProSiebenSat.1 now expects a moderate decline in group revenue in 2026, compared to a previously forecast slight decline.
3Did the sale include all Studio71 US subsidiaries?
Yes, the sale to Fixated included the U.S. Studio71 brand and all its subsidiaries.
4Is Studio71’s business in German-speaking countries affected?
No, Studio71's operationally independent business in German-speaking regions remains part of the ProSiebenSat.1 Group.
5Were the financial details of the Studio71 US deal disclosed?
No, the parties agreed not to disclose the financial details of the transaction.
