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Finance

Ladbrokes owner Entain sells 20% CEE stake to joint venture for $482 million

Published by Global Banking & Finance Review

Posted on June 25, 2026

2 min read

· Last updated: June 25, 2026

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Ladbrokes owner Entain begins phased exit from CEE business with $483 million stake sale

Entain's Strategic Stake Sale and Business Impact

Details of the Stake Sale Agreement

June 25 (Reuters) - Ladbrokes-owner Entain said on Thursday it had agreed to sell a 20% stake in its Central and Eastern Europe business to partner EMMA Capital for €425 million ($483 million), marking the first step in a phased exit aimed at reducing debt.

Background and Context

Exploration of Strategic Options

The company had begun exploring options for its joint venture in the region, including a potential sale, Reuters reported last week, citing three people familiar with the matter.

Operational Pressures and Market Shifts

Entain, which operates BetMGM in the U.S. along with MGM Resorts and Ladbrokes in the UK, has been under pressure to reduce costs to offset the impact of higher online gambling taxes in Britain though it has benefited from a shift toward online betting and gaming.

Changes in Ownership Structure

Stake Distribution After the Sale

The disposal will lower Entain's stake to 47.5% from 67.5% and raise EMMA Capital's stake in Entain CEE to 42.5% while a voting agreement also gives the Czech investment firm sway over the Juroszek family's 10% interest.

EMMA Capital's Perspective

Statement from EMMA Capital

Increasing the stake to become the largest voting shareholder was a completely logical next step, said Pavel Horák, Investment Director at EMMA Capital in a statement.

Future Plans and Financial Performance

Ongoing Evaluation of Remaining Stake

Entain said it would keep evaluating options to exit its remaining stake in the business, which owns SuperSport in Croatia and STS in Poland. The business generated £183.7 million ($242.25 million) EBITDA last year.

Market Reaction and Updated Guidance

Share Price Movement

Shares in the Isle of Man-based Entain rose as much as 4% to 576.6 pence by 1350 GMT.

Profit Margin and Core Profit Expectations

The company also updated guidance as the CEE business would no longer be fully consolidated. It now expects the annual core profit margin for its online division to be in the range of 21% to 22%, down from 23% to 24%, and said it was comfortable with market expectations for group core profit around £1.13 billion.

Currency Exchange Rates

($1 = €0.8821)

($1 = £0.7583 )

Reporting Credits

(Reporting by Nithyashree R B and Ankita Bora in Bengaluru; Editing by Jonathan Ananda, Tasim Zahid and Elaine Hardcastle)

Key Takeaways

  • Entain is pursuing a phased exit from its CEE business, offloading a 20% stake to joint‑venture partner EMMA Capital for roughly €425 million (~$482 million) to cut indebtedness.
  • The CEE operation, including brands like SuperSport (Croatia) and STS (Poland), has faced performance challenges amid rising UK gambling taxes and a strong tax headwind (~£200 million impact annually) in 2026.
  • The 2022‑established joint venture with EMMA includes call and put options exercisable from the third anniversary, offering a clear mechanism for further ownership changes in the future.

Frequently Asked Questions

What company is selling its Central and Eastern Europe business stake?
Entain, owner of Ladbrokes, is selling a 20% stake in its Central and Eastern Europe business.
Who is buying the stake from Entain?
EMMA Capital, Entain's partner, is purchasing the 20% stake in the joint venture.
How much is the 20% stake being sold for?
The 20% stake is being sold for approximately €425 million, or $482 million.
Why is Entain selling its stake in the CEE business?
Entain is selling the stake as part of a phased exit from the CEE market and to reduce its debt.

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