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Italy's iVision Tech's Macron sunglasses top 1,000 online sales - Finance news and analysis from Global Banking & Finance Review
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Italy's iVision Tech's Macron sunglasses top 1,000 online sales

Published by Global Banking & Finance Review

Posted on June 5, 2026

1 min read

· Last updated: June 5, 2026

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iVision Tech’s Macron Sunglasses Exceed 1,000 Online Sales after Davos

Record Sales and Market Impact of Macron-Endorsed Sunglasses

Background and Sales Surge

ROME, June 5 (Reuters) - Italian eyewear manufacturer iVision Tech said on Friday its brand Henry Jullien sold online more than 1,000 units of the sunglasses worn by French President Emmanuel Macron in January during the World Economic Forum meeting in Davos.

Share Price Reaction

Shares in the company jumped around 65% between January 21 and January 23 after Macron's look went viral, with share price readjusting in the following weeks.

Product Details and Production
  • The Pacific S 01 model sells for €659 ($766.35).
  • ​Its production is split between plants in Lons-le-Saunier, France, and Martignacco, Italy.
  • The coordination between the historic French headquarters and the Italian production hub made it possible to meet the sudden growth in demand, iVision Tech CEO Stefano Fulchir said in a statement.
Exchange Rate and Reporting Information

($1 = 0.8599 euros)

(Reporting by Mirko Miorelli, editing by Giulia Segreti)

Key Takeaways

  • Over 1,000 units of the Henry Jullien Pacific S 01 sunglasses, worn by Macron in Davos, were sold online, driving a viral demand spike.
  • Shares in iVision Tech surged by around 60–70% over a few trading days in January following the attention garnered by Macron’s ‘Top Gun’ look (ilnordest.it).
  • iVision Tech, an Italian innovative SME listed on Euronext Growth Milan, designs, manufactures, and sells high-end eyewear and smart glasses under multiple brands including Henry Jullien, supported by diversified production and R&D investments (ilnordest.it).

References

Frequently Asked Questions

How many Macron sunglasses did iVision Tech sell online?
iVision Tech sold more than 1,000 units of the Macron sunglasses online.
What caused iVision Tech shares to surge in January?
Shares jumped 65% after President Macron wore the sunglasses at the World Economic Forum in Davos.
What is the price of the Henry Jullien Pacific S 01 model?
The Pacific S 01 model sells for €659 ($766.35).
Where are the Henry Jullien sunglasses produced?
Production is split between Lons-le-Saunier, France, and Martignacco, Italy.

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