WheelMetrics is helping traders navigate the Wheel Strategy by placing an emphasis on the stock selection process.
Although the Wheel Strategy is largely considered sound, practitioners may not realize that the execution phase is where they fall short. Many inexperienced traders focus on premiums, running the strategy on stocks they don’t understand. Founded by Adrian Rosebrock, WheelMetrics aims to help traders improve their stock selection process and achieve more consistent results.
From Computer Science Entrepreneur to Investor
While pursuing a PhD, Rosebrock built PylmageSearch as a way to support himself. His platform soon became the largest computer vision and deep learning education platform online. Since then, Rosebrock has become an expert with a focus on artificial intelligence (AI), computer vision, and deep learning.
While overseen by Rosebrock, PylmageSearch served hundreds of thousands of developers and researchers on a global scale. From this experience, he learned to teach complex topics in a manner that was accessible without being dumbed down. Since then, he has applied the same techniques to his education process, providing clarity even in an environment as difficult as trading.
Selling PylmageSearch and Prioritizing Investing
Over the course of his career, Rosebrock authored nine books, two courses, and more than five hundred tutorials before selling PylmageSearch in 2021 for a life-changing exit. While he had been actively trading during his time at the company, he began to further refine his skills in investing.
“After my exit from PylmageSearch,” Rosebrock said, “friends kept asking me which stocks I was selling puts on and how I decided. I’d walk them through my screening process… and they’d say, ‘Why don’t you just build something that does this for people?’ One friend in particular was persistent about it. I thought it would be a fun project; it turned into a real business.”
After exiting his company, Rosebrock spent the next four years going deep on quantitative trading, swing trading, and CANSLIM-based methods. Today, he manages AltFnd Capital, a quantamental investment fund, while building https://wheelmetrics.io to help retail investors with a Wheel Strategy guide.
“I saw a gap in the market,” Rosebrock stated. “Wheel Strategy isn’t complicated… but most traders fail at it because they run it on the wrong stocks. They pick meme stocks, the Magnificent 7, or whatever’s trending on r/wallstreetbets, get assigned to a company they never wanted to own, and the whole thing unravels.”
Retail options activity has grown significantly in recent years, with industry data showing increased participation from self-directed investors seeking income-generating strategies. As options adoption expands, investors are increasingly looking for tools that can help improve risk management and stock selection rather than focusing solely on premium generation.
Market analysts note that stock selection remains one of the most overlooked aspects of options-based income strategies, particularly among newer traders who may underestimate the risks associated with assignment and concentrated positions.
Introducing WheelMetrics as a Solution
Rosebrock built WheelMetrics to solve this problem, leveraging his background as a data scientist to approach it systematically. Where much of the options screening education is either pure theory or hype, WheelMetrics exists at the intersection: systematic options screening with defined risk profiles that clients can understand.
“I made plenty of mistakes early on as an investor,” Rosebrock shared, “I ran the Wheel on stocks I had no business owning… Getting assigned to a stock that drops 30% teaches you the importance of stock selection very quickly. That experience is why WheelMetrics focuses on stock selection first and options analysis second.”
Recognizing that he has made the same mistakes as those he teaches, Rosebrock emphasizes the importance of community. Disciplined Wheel traders can share their approach to the market through the WheelMetrics platform, discussing positions and working toward mutual growth. For his part, Rosebrock demonstrates the potential of discipline by growing AltFnd and refining his methodologies.
Navigating the Wheel Strategy With Confidence
Rosebrock also promotes cash-secured puts, covered calls, and other stock options considered “safer” within the right context. The Wheel Strategy suggests that practitioners sell cash-secured puts to collect a premium, then manage assignments with covered calls. These mechanics are fundamentally straightforward; it’s the process of choosing a stock that gives traders a challenge.
While no strategy will offer a guarantee of performance, proper discipline and effective management can contribute to better outcomes, whether positive or negative. Stock screening for options helps traders make better decisions from the beginning, rather than trying to make up for earlier decisions throughout the process.
Ambition for the Future of WheelMetrics
Moving forward, Rosebrock envisions WheelMetrics as becoming a definitive resource for Wheel Strategy traders. Combining free educational content with paid screening solutions, his goal is to transform the company into the first place where retail investors turn to learn and implement the Wheel Strategy. Long-term, Rosebrock hopes to introduce a community element, where traders can hold each other accountable.
