Mobile payments pioneer to drive the company’s next phase of growth with new go-to-market strategy

Reg Swart, Visa’s former Vice President of Strategy for Emerging Markets has joined Nomanini’s Board of Directors.

Reg will redefine Nomanini’s commercial strategy by targeting financial institutions and expanding its offering to mobile operators, merchants and other digital service providers. Nomanini is a FinTech company that provides banking, merchant and payment technology, primarily in emerging markets, to boost financial inclusion via digital platforms.

Swart is currently the Chief Commercial Officer of MFS Africa, the leading pan-African digital payments hub. During his tenure at Visa, Swart led mobile and digital go-to-market strategy across emerging markets globally. Previous roles include Head of Global Business Development at Fundamo where he defined new commercial models and led its international expansion. Reg is also Managing Partner at FinTech growth accelerator CTC Africa, and is a board member of Sochitel UK Ltd, a leading airtime distribution company.

Commenting on Swart’s appointment, Nomanini’s CEO, Vahid Monadjem, said: “Banks are often stuck in a ‘brick and mortar’ approach and unable to take advantage of mobile and digital channels. Institutions need to capitalise on the proliferation of mobile money, the increased focus on financial inclusion, and the promise of cashless economies if they are to succeed. Nomanini has the experience, expertise, and technology to support this shift to digital-first, mobile-centric services. Reg’s sophisticated commercial approach, grounded in years of experience with some of the leading FinTech companies in informal economies, will ensure Nomanini is perfectly positioned to support this fast-growing digital transformation imperative.”

Swart’s primary focus will be to guide Nomanini in developing and overseeing the implementation of a refined commercial strategy. Under Reg’s stewardship, Nomanini will help banks offer cross-border digital products, overcome the cost of bricks and mortar branches, and scale service through agent and merchant networks. Reg will also help Nomanini deliver additional services to existing and new mobile operator, merchant and digital service provider customers.

“Nomanini is focused on the biggest challenges for service providers across informal economies – digitising services and boosting reach. Its track record and innovative enabling products mean it is uniquely placed to overcome this challenge, and in the process, boost financial inclusion. Being part of Nomanini’s non-executive board,” says Swart, “aligns perfectly with my vision of inclusion, empowering businesses and consumers with the access to financial services for the first time. In Africa particularly, unlocking access will be instrumental in realising the continent’s vast potential.”

To date, as a pioneering mobile payments platform, Nomanini worked directly with merchants and mobile operators. More recently, Nomanini has begun to partner with financial institutions to drive digital transformation and financial services companies to gain access to new markets via digital and mobile, as well as deliver a managed service for merchants.