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Exclusive-Watches of Switzerland held talks over potential takeover offers, sources say - Finance news and analysis from Global Banking & Finance Review
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Exclusive-Watches of Switzerland held talks over potential takeover offers, sources say

Published by Global Banking & Finance Review

Posted on July 13, 2026

2 min read

· Last updated: July 13, 2026

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Watches of Switzerland held talks over potential takeover offers, sources say

Potential Takeover Discussions and Market Impact

(Fixes typo in paragraph 5)

By Amy-Jo Crowley and Anousha Sakoui

Background on Watches of Switzerland and Share Performance

LONDON, July 13 (Reuters) - London-listed Watches of Switzerland Group has held talks in recent months over potential offers to take the luxury watch retailer private, said three people close to the matter.

Shares in the FTSE 250 company, sales of which are split more or less evenly between the United Kingdom and the United States, have rallied by 55% to about £7.20 this year on strong demand for high-end timepieces from the likes of Rolex and Cartier. 

Share Price Trends and Market Challenges

Yet the shares remain at less than half their 2022 peak, LSEG data shows, reflecting a European luxury sales slowdown in recent years. Its shares sank in 2023 after major supplier Rolex acquired Swiss-based retailer Bucherer, which some analysts saw as a threat to the watchmaker's relationship with Watches of Switzerland.

Takeover Interest and Company Response

Watches of Switzerland CEO Brian Duffy responded to the initial approaches because he believes the stock market undervalues the company, two of the sources said, with one adding that no formal offer has been made. Private equity funds and strategic bidders have shown interest in the company, a second person said. 

Details on Potential Offers

The third source said the company was seeking an offer of significantly more than £7.50 per share.

Official Statements and Market Reaction

Watches of Switzerland said it does not comment on rumours or speculation. Rolex did not respond to a request for comment.  Watches of Switzerland shares jumped as much as 8.2% to 778.5 p, the highest since May 2023, after the Reuters report. 

Outlook and Industry Context

An upbeat outlook from the company in May was supported by U.S. stock market strength that boosted consumer sentiment, though higher gold prices have squeezed margins. 

Company Background and Upcoming Results

The UK’s largest luxury watch retailer, established in 2007, is due to publish full-year results on Tuesday.

Broader Market Trends

A private sale of the business would continue this year's migration of UK companies from the London Stock Exchange after a flurry of foreign takeovers. 

(Reporting by Anousha Sakoui and Amy-Jo Crowley in LondonEditing by David Goodman and Nick Zieminski)

Key Takeaways

  • The retailer has explored being taken private, but no formal offer has been made and the company reportedly seeks a premium above £7.50 per share (Reuters, July 13, 2026).
  • Shares are up ~55% year‑to‑date to around £7.20, but still trade at less than half their 2022 peak (Reuters, July 13, 2026).
  • WOSG’s FY26 trading update showed strong performance: revenues rose ~13% to £1.83bn, U.S. sales up ~24%, with U.K. growth of ~5%, and EBIT expected at £152–155m (Reuters May 14, 2026; company IR, July 2026).

Frequently Asked Questions

What has led to the recent rise in Watches of Switzerland's share price?
Strong demand for high-end timepieces and a positive U.S. stock market outlook have contributed to a 55% rally in the company's share price this year.
Why is Watches of Switzerland considering takeover offers?
Sources say CEO Brian Duffy believes the company is undervalued on the stock market and has responded to initial private buyout approaches.
What impact did Rolex's acquisition of Bucherer have on Watches of Switzerland?
Shares of Watches of Switzerland sank in 2023 after Rolex acquired Bucherer, raising concerns about the company's relationship with its major supplier.
Has a formal offer been made to buy Watches of Switzerland?
According to sources, no formal offer has been made yet, though the company is seeking an offer significantly above £7.50 per share.
When will Watches of Switzerland release its full-year results?
Watches of Switzerland is scheduled to publish its full-year results on Tuesday.

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