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EU Commission proposes under-13s social media ban

Published by Global Banking & Finance Review

Posted on September 17, 2026

3 min read

· Last updated: September 17, 2026

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EU Proposes Ban on Social Media Access for Children Under 13 Amid Safety Push

Overview of the Proposed EU Kids Act and Its Implications

By Yves Herman and Foo Yun Chee

STRASBOURG, France, Sept 17 (Reuters) - European Commission President Ursula von der Leyen set out a sweeping plan to keep children safe from online dangers on Thursday, proposing to ban under-13s from social media and require online services to design safe children's accounts.

The move follows similar initiatives in Australia, Britain, China, India, Turkey and several European Union countries over concerns about the impact Meta's Facebook and Instagram, TikTok, Google's YouTube and ChatGPT have on children's mental health and safety.

Australia's challenges in enforcing its world-first social media ban for children under 16 could see Europe facing an uphill battle as well.

EU Leadership's Rationale and Vision

"Today, our children are engaging with some of the most sophisticated technology ever created, and it was not created with children's well-being and development in mind," von der Leyen told a press conference.

She said the proposed EU Kids Act "will set clear boundaries in the digital world just as we do it on a daily basis in the real world".

Parental Control and Age Restrictions

PARENTAL CONTROL

Under the proposal, which must be negotiated with EU countries and the European Parliament in the coming months before it can become law, accounts for children aged between 13 and 15 will be under parental control.

Key Requirements for Online Services

Social media and video-sharing services, online video games, AI companions and chatbots for children below 18 will be subject to a list of dos and don'ts.

These include a ban on addictive features, profiling-based recommender feeds, infinite scroll, reward tricks and unsolicited contact from strangers. AI companions and chatbots must be turned off by default.

Online platforms must design algorithms safe for children and provide easy-to-use parental controls and tools to block and mute users.

Compliance, Enforcement, and Industry Concerns

The companies, which must verify users' age when they open an account via age assurance tools, risk fines as much as 6% of their global annual sales for non-compliance. They will also have to pay a supervisory fee to fund regulators' supervision.

Tech lobbying group CCIA Europe, whose members include Google and Meta, warned of the privacy risks arising from the proposal and conflicting requirements under other EU laws.

"Collecting age information, identity credentials, and data linking children with parents or guardians at this scale would undoubtedly create an attractive target for cybercriminals," CCIA head Daniel Friedlaender said.

"The Kids Act creates legal overlap and duplication that ultimately weaken protections for children and consumers," he said.

(Reporting by Foo Yun Chee and Yves Herman, editing by Inti Landauro, Richard Lough and Timothy Heritage)

Key Takeaways

  • Children under 13 to be banned from social media and online platforms under the new EU Kids Act, with safe‑design standards and parental supervision mandated.
  • Services for users aged 13‑15 must be under parental control; features like infinite scroll, profiling, AI companions turned off by default are prohibited.
  • Non‑compliance risks hefty fines of up to 6% of global annual turnover; model follows similar laws in Australia, though enforcement has proven challenging there.

Frequently Asked Questions

What does the EU's proposed Kids Act aim to achieve?
The Kids Act aims to protect children online by banning social media accounts for under-13s and requiring safer designs for younger users.
Who will control social media accounts for children aged 13 to 15 under the proposal?
Parental control will be required for social media accounts belonging to children aged between 13 and 15.
What penalties may be imposed for non-compliance with the proposed regulations?
Companies may face fines of up to 6% of their global annual sales if they fail to comply with the new regulations.
What additional requirements are proposed for AI companions and chatbots used by children?
AI companions and chatbots must be turned off by default for children and meet specific safety rules.
Why are tech groups concerned about the new EU proposal?
Tech groups warn that data collection requirements for age and identity could increase cybercrime risks and create legal overlaps.

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