EssilorLuxottica CEO confident in share price recovery over time - Finance news and analysis from Global Banking & Finance Review
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EssilorLuxottica CEO confident in share price recovery over time

Published by Global Banking & Finance Review

Posted on April 28, 2026

3 min read

· Last updated: April 29, 2026

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EssilorLuxottica CEO confident medtech push can drive share price recovery

EssilorLuxottica’s Strategy and Market Performance

By Elisa Anzolin

PARIS, April 28 (Reuters) - The head of EssilorLuxottica expressed confidence a push into medical technology would eventually drive a recovery in the market value of the world's largest eyewear group, after contributing to the sharp drop seen in recent months.

Factors Behind Share Price Decline

Speaking at the group's annual general meeting on Tuesday, EssilorLuxottica CEO Francesco Milleri listed other factors behind the share price fall of more than 40% from record highs hit in November: U.S. tariffs, the weakness of the dollar, spreading military conflicts and competition on smart glasses.

Financial Impact of U.S. Tariffs

Finance chief Stefano Grassi quantified in 300 million euros ($351 million) the impact from U.S. tariffs last year.

Medtech Expansion as a Strategic Transformation

Milleri said investors had not fully understood EssilorLuxottica's expansion into the medtech sector, which he described as a necessary transformation.

Rationale for Diversification

"We were too big to remain ... (confined to) this small market," he said, referring to the group' s traditional spectacle frame and lens business.

Timeline for Recovery

"We are really pushing to go back to the (price) position that we deserve ... but, at the same time, it will take some time to achieve that", Milleri said.

Growth Opportunities in Smart Glasses and Audio Segment

Smart Glasses Market Dynamics

AUDIO SEGMENT SEEN AS A GROWTH AREA

EssilorLuxottica's market value has shrunk to 86 billion euros from 150 billion in November, when it reached a record high thanks to investor bets on smartglasses which EssilorLuxottica develops in partnership with Meta Platforms.

Since then, however, growing competition in the segment has tempered investor enthusiasm.

AI-Powered Glasses as a Strategic Pillar

Milleri said AI-powered glasses remained a key pillar for the group's strategy and played down concerns about rising competition.

"A few big players have made product announcements generating buzz, but we haven't seen any real competing products on the market so far," he said.

Audio Segment and Hearing Assistance Products

He pointed also to the audio segment as a major growth area for EssilorLuxottica, with new products beyond Nuance Audio glasses, spectacles that incorporate hearing assistance for people with mild to moderate hearing loss.

Potential Investments in Hearing Aid Market

Speaking to reporters on the sidelines of the meeting, Milleri said EssilorLuxottica had even weighed a possible investment in Italian hearing aid maker Amplifon , but had not pursued it.

($1 = 0.8551 euros)

(Editing by Valentina Za and Mark Potter)

Key Takeaways

  • Shares down more than 30% from November high amid macro headwinds and smart‑glasses competition; CEO expects recovery over time as transformation pays off (wtaq.com).
  • Smart‑glasses push—while initially growth‑boosting—has pressured margins (adjusted at ~16% vs a 19‑20% target), with competition rising from Apple, Google and others (wtaq.com).
  • EssilorLuxottica has sold over 7 million Ray‑Ban and Oakley AI frames in 2025 and is planning to scale production, possibly doubling output to 20M units amid strong demand (bloomberg.com).

References

Frequently Asked Questions

Why have EssilorLuxottica shares declined recently?
EssilorLuxottica shares have dropped due to U.S. tariffs, dollar weakness, military conflicts, and competition in smart eyewear.
What is EssilorLuxottica's strategy for recovery?
The company is focusing on a transformation into the medtech sector, which CEO Milleri believes will support share price recovery over time.
How is EssilorLuxottica addressing competition in smart eyeglasses?
CEO Francesco Milleri noted that, despite announcements from competitors, no real rival products have entered the market yet.
What role do Ray-Ban Meta glasses play for EssilorLuxottica?
Ray-Ban Meta glasses, developed with Meta Platforms, were initially a major driver for the stock, showcasing integration of AI and smart features.
When does the CEO expect share price recovery to happen?
Francesco Milleri said returning to the previous share price level will take some time, but he remains confident in eventual recovery.

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