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DAZN investor Aser explores options for stake in sports streamer - Finance news and analysis from Global Banking & Finance Review
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DAZN investor Aser explores options for stake in sports streamer

Published by Global Banking & Finance Review

Posted on July 29, 2026

3 min read

· Last updated: July 29, 2026

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DAZN investor Aser explores options for stake in sports streamer

Aser Ventures Considers Stake Sale to Fund Expansion

By Elvira Pollina and Amy-Jo Crowley

Background of Aser's Investment in DAZN

MILAN/LONDON, July 29 (Reuters) - Aser Ventures, the investment vehicle led by Italian businessman and former Leeds United owner Andrea Radrizzani, could sell part of its minority stake in sports streaming platform DAZN as it looks for ways to finance its expansion plans. 

Aser became a shareholder in DAZN in 2023 when the sports streaming company bought smaller rival ELEVEN Group.

Exploring Financing Options

"We are exploring a range of options, from pure financing to hybrid solutions and equity investments," Radrizzani, who sits on DAZN's board, told Reuters.

He said Aser would prefer partnering with "funds or family offices, particularly those that already have exposure to the sports-tech sector."

"We could use all or part of Aser's stake in DAZN to finance Aser's expansion ... as a result, our stake in DAZN could be reduced," he added.

DAZN did not immediately reply to a request for comment.

Details of the ELEVEN Deal and Stake Valuation

The ELEVEN deal handed Aser around 5% of DAZN, a holding valued at around $400 million at the time.

The stake became smaller over time due to a number of capital raises at DAZN, Radrizzani said, declining to disclose the current size of the holding or its value.

DAZN's Business Model and Financial Performance

Backed by British-American billionaire ‌Len Blavatnik, DAZN streams a range ​of sports such as soccer, boxing, American football and baseball.

It secures broadcasting rights for live sports and relies on subscriptions for its revenue, a costly business model which has forced Blavatnik to repeatedly ⁠inject ​funds into the company, corporate filings showed.

Recent Financial Results

DAZN cut its loss to $936 million in 2024, from $1.4 billion a year earlier, based on the latest available figures.

Future Prospects and Strategic Partnerships

Radrizzani said Aser was in talks with potential investors.

"Our goal is to explore strategic and financial partnerships to expand Aser's investments in the increasingly dynamic and fast-growing sports and technology sectors," he said.

Corporate Restructuring and Public Listing Plans

In June, the Financial Times reported that DAZN was overhauling its corporate structure to make it easier to raise new money and explore a possible public listing. 

(Reporting by Elvira Pollina in Milan and Amy-Jo Crowley in London; Editing by Valentina Za)

Key Takeaways

  • Aser may leverage part or all of its DAZN stake—initially around 5% valued at ~$400 million—for expansion via debt, hybrid instruments, or equity partnerships such as funds or family offices.
  • The ELEVEN Group deal in 2023 gave Aser its DAZN stake, which has since diluted through capital increases; current size/value undisclosed.
  • Aser’s broader strategy includes launching integrated media platform Kai Media in February 2026 and investments in sports-technology ventures like Sponix, underscoring its growth ambitions.

Frequently Asked Questions

Why is Aser Ventures considering selling its stake in DAZN?
Aser Ventures is exploring the sale of part or all of its stake in DAZN to finance its expansion plans in the sports and technology sectors.
How large is Aser's stake in DAZN?
Aser's stake was around 5% after DAZN acquired ELEVEN Group, though it has since decreased after several capital increases.
What types of investors is Aser seeking for this transaction?
Aser prefers to partner with funds or family offices, especially those with investments in the sports-tech sector.
How did Aser become a shareholder in DAZN?
Aser became a shareholder after DAZN acquired ELEVEN Group, which Aser controlled.
What are the possible financing options mentioned by Aser?
Aser is considering pure financing, hybrid solutions, debt, or equity investments as part of its strategic options.

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