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Daimler Truck's soft orders overshadow upbeat US outlook, shares fall - Finance news and analysis from Global Banking & Finance Review
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Daimler Truck's soft orders overshadow upbeat US outlook, shares fall

Published by Global Banking & Finance Review

Posted on August 7, 2026

2 min read

· Last updated: August 9, 2026

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Daimler Truck Orders Miss Targets, US Prospects Remain Upbeat Amid Shares Drop

Quarterly Performance and Market Outlook

By Amir Orusov

Order Intake Results and Analyst Reactions

Aug 7 (Reuters) - Daimler Truck reported weaker-than-expected quarterly orders across business areas on Friday, which overshadowed upbeat comments on profitability at its North American arm and sent the truck maker's shares 4% lower.

The owner of U.S. truck brand Freightliner said its second-quarter order intake grew 27% from a year ago to 74,448 units, which was fewer than analysts had expected.

"Order intake for every segment missed consensus by a large degree," Bernstein analysts said in a note to investors.

Regional Breakdown of Orders

North America recorded order intake of 35,379 vehicles, 17% below consensus, while Mercedes-Benz Trucks booked orders for 33,850 units, missing expectations by 21%, according to Bernstein.

Profitability and North American Prospects

Daimler also said it expected profitability at its North American unit to improve to between 11% and 13% in the third quarter, after stronger freight market conditions and lower tariff costs in the U.S. helped the company raise its full-year outlook last month.

The unit reported an adjusted return on sales of 8.4% for the second quarter.

Freight Market Recovery in the United States

"What we really see now after the first half of the year is that we're getting out of the so-called freight recession in the United States that has been affecting us for the last couple of years," Chief Financial Officer Eva Scherer told journalists.

Freight Rates and Volume Trends

Freight rates in the U.S. have risen about 30% since the start of the year, while freight volumes are up modestly, Scherer said. The company expects volumes to improve further in the coming quarters, she added.

Expansion and Financial Initiatives

Daimler said on Thursday it would build a new manufacturing facility in the United States. It is evaluating several potential locations and expects to start construction in late 2026, with production scheduled to start in 2029.

The truck maker also confirmed its financial results for the second quarter, pre-announced in July, and said it would launch the second up to €1.1 billion tranche of its share buyback programme by mid-September.

($1 = 0.8679 euros)

(Reporting by Amir Orusov in Gdansk, additional reporting by Ilona Wissenbach in Frankfurt; Editing by Milla Nissi-Prussak)

Key Takeaways

  • Order intake disappoints across all segments in Q2—27% year‑on‑year for the group, with North America 17% below consensus and Mercedes‑Benz Trucks missing by 21% (Reuters)
  • North American unit posted an adjusted return on sales of 8.4% in Q2, with the outlook for Q3 improved to 11–13% amid stronger freight demand and lower tariff costs (company statements)
  • Earlier in July, Daimler Truck raised its 2026 adjusted EBIT forecast to €3.6–4.1 billion, citing an updated U.S. tariff framework and stronger North American sales momentum (Reuters)

Frequently Asked Questions

Why did Daimler Truck shares fall despite a positive US outlook?
Shares fell 4% as Q2 order intake was lower than expected across all business areas, overshadowing positive profitability in North America.
How did Daimler Truck's order intake compare to analyst expectations?
Order intake in all segments missed analyst consensus by a large margin, with North America 17% below and Mercedes-Benz Trucks 21% below expectations.
What is driving improved profitability in Daimler's North American unit?
Stronger freight market conditions and reduced tariff costs have helped improve North American profitability, with expected Q3 returns of 11%-13%.
What expansion plans did Daimler Truck announce in the US?
Daimler Truck plans to build a new US manufacturing facility, with construction to start in late 2026 and production set for 2029.
What changes are seen in the US freight market according to Daimler?
Freight rates in the US have risen about 30% since the start of the year, suggesting recovery from the recent freight recession.

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