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Donatella Versace partners with Gen Z fashion retailer REVOLVE - Finance news and analysis from Global Banking & Finance Review
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Donatella Versace partners with Gen Z fashion retailer REVOLVE

Published by Global Banking & Finance Review

Posted on September 21, 2026

2 min read

· Last updated: September 21, 2026

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Donatella Versace and REVOLVE Launch Joint Gen Z Fashion & Beauty Venture

Overview of the Donatella Versace and REVOLVE Partnership

MILAN, Sept 21 (Reuters) - New York-listed digital retailer REVOLVE Group on Monday unveiled a joint venture with Donatella Versace to create a new beauty and fashion business targeting younger consumers.

Background and Strategic Context

News of the partnership comes as luxury goods group Prada works to relaunch the Versace brand, which it acquired in 2025 for about €1.3 billion ($1.5 billion).

Donatella Versace’s Role and Brand Legacy

Donatella Versace, 71, held the role of creative director of the group founded by her late brother Gianni until March 2025, when she became the chief ambassador for the brand famous for its Medusa logo.

Prada’s Influence and Creative Direction

Prada in February hired as creative director Pieter Mulier, formerly at Richemont-owned Alaia. Mulier is due to present his first collection early next year.

Details of the New Venture

 REVOLVE said the "venture will bring Donatella's unmistakable creative point of view to an entirely new online platform."

Combining Creative Influence and Digital Strategy

The group added it would combine "her decades of influence across fashion, music, entertainment and popular culture with REVOLVE's digital-first approach, global community and ability to turn cultural conversation into commerce."

Target Audience and Market Positioning

With €1.2 billion ($1.4 billion) in sales last year, REVOLVE markets itself as "the next-generation fashion retailer for Millennial and Generation Z consumers", offering apparel, footwear, accessories, beauty and home products through its website and mobile apps.

Industry Reactions and Additional Information

A representative for Prada declined to comment on the news of the venture. ($1 = 0.8717 euros)

(Reporting by Valentina Za and Elisa AnzolinEditing by Keith Weir)

Key Takeaways

  • The joint venture aligns Donatella Versace’s creative legacy with REVOLVE’s digital-first, Gen Z–focused infrastructure and community.
  • REVOLVE, with around €1.2 billion in sales in 2025, is well-positioned in the Millennial and Generation Z market and will benefit from Donatella’s cultural influence.
  • The move follows Prada’s efforts to revitalize Versace since acquiring it in late 2025 and appointing Pieter Mulier as Chief Creative Officer effective July 1 2026, signaling divergent strategies in brand expansion.

Frequently Asked Questions

What is the new partnership between Donatella Versace and REVOLVE?
Donatella Versace and digital retailer REVOLVE Group have formed a joint venture to create a new beauty and fashion business targeting younger consumers.
Who owns the Versace brand now?
Prada acquired the Versace brand in 2025 for about €1.3 billion ($1.5 billion).
What role does Donatella Versace hold after the Prada acquisition?
Donatella Versace became the chief ambassador for the brand after serving as creative director until March 2025.
What is REVOLVE's target market?
REVOLVE targets Millennial and Generation Z consumers, offering a range of fashion, beauty, and home products through its digital platforms.
Who is the new creative director of Versace?
Pieter Mulier, formerly of Alaia, was hired by Prada as creative director and is expected to present his first collection next year.

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