Finance
Beauty group Puig profit boosted by makeup, skincare demand
Published by Global Banking & Finance Review®
Posted on February 18, 2026
2 min readLast updated: February 18, 2026
Quick Summary
Puig's net profit increased by 12% in 2025, driven by strong demand in makeup and skincare, reaching 594 million euros.
Puig Reports 12% Profit Increase Driven by Makeup and Skincare Demand
Puig's Financial Performance Overview
By Mireia Merino and Marta Serafinko
GDANSK, Feb 18 (Reuters) - Spanish beauty company Puig posted a 12% rise in full-year net profit on Wednesday to 594 million euros ($703 million), as strong demand in makeup and skincare helped offset negative currency effects and slower growth in fragrances.
Puig, known for its perfume brands Rabanne, Carolina Herrera and Jean Paul Gaultier, attributed the net profit increase partly to the absence of IPO-related costs booked in 2024, when net profit stood at 531 million euros. Currency movements had a negative impact of 2.6% last year.
Sales Growth by Segment
Sales at constant currency rose 7.8% to 5.04 billion euros, as fragrance segment demand moderated, though the results remained within its annual guidance range, helped by makeup and skincare demand.
Fragrances and fashion, which account for about 73% of sales, rose 3.8%, while make-up grew 10.7% and skincare 7.3%.
Future Outlook and Dividend Plans
The Barcelona- based firm plans to pay a dividend of 0.42 euros per share for 2025, maintaining its policy of paying out around 40% of reported net profit.
The company expects full-year margins to remain stable in 2026 despite rising costs, and said it is confident like-for-like revenue will continue to grow at a rate ahead of the broader premium beauty market.
($1 = 0.8445 euros)
(Reporting by Mireia Merino and Marta Serafinko in Gdansk, editing by Matt Scuffham)
Key Takeaways
- •Puig's net profit rose 12% in 2025.
- •Strong demand in makeup and skincare segments.
- •Absence of IPO costs contributed to profit rise.
- •Currency headwinds were offset by demand.
- •Net profit reached 594 million euros.
Frequently Asked Questions about Beauty group Puig profit boosted by makeup, skincare demand
1What is net profit?
Net profit is the amount of money a company earns after all expenses, taxes, and costs have been deducted from total revenue. It is an important indicator of a company's profitability.
2What are IPO costs?
IPO costs refer to the expenses incurred when a company goes public, including underwriting fees, legal costs, and marketing expenses associated with the initial public offering.
3What is demand in finance?
Demand in finance refers to the desire and ability of consumers to purchase goods or services at a given price. It plays a crucial role in determining market prices and business profitability.