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Armani's stake sale could be delayed beyond March 2027 deadline, report says - Finance news and analysis from Global Banking & Finance Review
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Armani's stake sale could be delayed beyond March 2027 deadline, report says

Published by Global Banking & Finance Review

Posted on August 11, 2026

3 min read

· Last updated: August 11, 2026

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Armani’s Planned Stake Sale Could Be Delayed Beyond 2027 Deadline

Delays and Developments in Giorgio Armani’s Stake Sale Process

Background and Timeline of the Stake Sale

ROME, Aug 11 (Reuters) - Italian fashion group Giorgio Armani's planned sale of a 15% stake may not be completed until after a March 2027 deadline set by the late designer's will, an Italian newspaper reported on Tuesday.

Citing company sources, the Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.

Will Provisions and Stake Sale Details

The indications on timing in the will are not binding, the sources said, adding the need to reach the best possible terms for a sale took precedence. 

An Armani representative said the group had no comment on the report.

Giorgio Armani, who died on September 4, 2025, instructed the eponymous foundation that controls the fashion house to sell an initial 15% stake within 18 months, giving priority to French luxury goods group LVMH, beauty giant L'Oreal and Franco-Italian eyewear maker EssilorLuxottica.

Current Status and Market Conditions

Corriere cited board documents from the Giorgio Armani Foundation as saying the process was still at an early stage and unlikely to be completed before 2027.

Evaluations over the stake sale are under way but remain preliminary because the transaction is complex, Rothschild & Co banker and foundation director Irving Bellotti told an April board meeting, Corriere reported.

Bellotti said that work on the deal would begin this year but was expected to be completed during 2027.

Potential Stock Market Listing and Financial Performance

The group has also not ruled out a potential stock market listing, which would leave management in the hands of the family and current executives under the foundation's strategic oversight, Corriere said, citing the sources.

Recent Financial Results and Cost-Cutting Measures

Corriere also cited Chief Executive Giuseppe Marsocci as telling the foundation's board in April that net group sales in the first two months of 2026 fell 7.5% at current exchange rates and 3.9% at constant exchange rates from a year earlier.

The company adopted measures to cut operating costs by €25 million ($28.84 million), Marsocci added.

Sales Channel Performance and Outlook

The drop, he explained, was driven by the wholesale channel where sales declined 10.7% year-on-year at constant exchange rates, while direct-to-consumer sales rose 3.5% net of currency effects, Corriere reported.

Giorgio Armani will approve first-half results on September 8, Corriere said, adding they should broadly confirm January-February trends.

Additional Information

($1 = 0.8668 euros)

(Reporting by Giselda Vagnoni; Editing by Valentina Za and Sharon Singleton)

Key Takeaways

  • Armani’s will directed sale of a 15% stake to LVMH, L’Oréal or EssilorLuxottica within 18 months of his death in September 2025 (i.e. by early 2027) (latimes.com).
  • Corriere della Sera reports the process is nascent and likely won’t conclude before 2027, owing to complex terms and weak luxury-sector sentiment (forbes.it).
  • The sale may be executed in tranches, potentially split equally among the three preferred suitors, with an IPO still on the table as an alternative (vogue.com).

References

Frequently Asked Questions

Why might Armani's stake sale be delayed beyond March 2027?
Challenging luxury market conditions and complex negotiations are causing delays, making it unlikely that the 15% stake sale will be completed before the deadline set in Giorgio Armani's will.
Who has priority in buying the Armani stake?
Giorgio Armani's will gives priority to French luxury group LVMH, beauty giant L'Oreal, and Franco-Italian eyewear maker EssilorLuxottica for the 15% stake.
Has the Armani Foundation started the sale process?
According to Corriere, the process is still at an early stage and remains preliminary due to the complexity of the transaction.
Could Armani pursue a stock market listing?
The group has not ruled out a potential IPO, which would leave management under family and executive oversight per the foundation’s strategy.
How have Armani's sales performed recently?
Net group sales in the first two months of 2026 fell 7.5% at current exchange rates, mainly due to declines in the wholesale channel.

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