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Broadcaster RTL raises 2026 revenue target to include Sky Deutschland - Finance news and analysis from Global Banking & Finance Review
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Broadcaster RTL raises 2026 revenue target to include Sky Deutschland

Published by Global Banking & Finance Review

Posted on August 11, 2026

2 min read

· Last updated: August 11, 2026

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RTL Lifts 2026 Revenue Forecast Following Sky Deutschland Deal and Cost Synergies

RTL Raises Revenue Outlook After Sky Deutschland Acquisition

By Cian Muenster, Basile Day and Klaus Lauer

Aug 11 (Reuters) - European broadcaster RTL raised its full-year revenue forecast on Tuesday, accounting for the June acquisition of Sky Deutschland which has increased its revenue base.

Updated Revenue and Earnings Guidance

The TV and streaming group said it expects 2026 revenue of €7.1 billion to €7.2 billion ($8.2 billion to $8.3 billion), up from its March forecast of €6.1 billion to €6.2 billion. It maintained the guidance for adjusted earnings before interest, taxes and amortization of around €725 million. 

First-Half Financial Performance

RTL's first-half revenue rose nearly 4% on a reported basis to €2.9 billion, though it was flat organically. Adjusted EBITA grew nearly 50% from a year ago to €239 million in the January-June period.

Impact of Sky Deutschland Acquisition

Sky Deutschland, consolidated into the group from June, contributed adjusted EBITA of €61 million. However, this figure was inflated by the absence of Bundesliga production and licensing costs, RTL said, forecasting the business to be broadly break-even this year.

CEO Commentary on Sky Deutschland

Group CEO Clément Schwebig said a break-even performance this year would already mark an achievement for Sky Deutschland, given its history of standalone losses.

Cost Synergies and Savings

RTL expects to realise annual savings of €250 million from the Sky Deutschland acquisition within three years.

Timeline for Synergy Realization

"These synergies will ramp up over time. Most of them will be realized in 2027 and 2028. We have identified that ... around 75% of it would be cost related," Schwebig said during a media call. The group will reduce overlapping structures, among other things, he added.

Potential Job Reductions

In April, sources familiar with the matter said the Sky Deutschland integration was likely to affect a three-digit number of jobs in the group.

Market Reaction

RTL Group's shares grew 0.9% as of 0847 GMT.

($1 = 0.8658 euros)

(Reporting by Cian Muenster, Basile Day and Klaus Lauer; editing by Bartosz Dabrowski and Milla Nissi-Prussak)

Key Takeaways

  • Sky Deutschland’s full consolidation from June 2026 boosts RTL’s revenue base significantly (pro‑forma 2025 revenue including Sky was €8 billion vs €6 billion reported) (company.rtl.com)
  • Annual synergies from the acquisition are expected at €250 million within three years, mainly cost‑related and ramping up in 2027–2028 (company.rtl.com)
  • Sky Deutschland contributed €61 million adjusted EBITA in H1 2026, though inflated by avoided Bundesliga production costs; RTL forecasts the business to break‑even this year (company.rtl.com)

References

Frequently Asked Questions

Why did RTL raise its 2026 revenue target?
RTL raised its 2026 revenue target to €7.1-€7.2 billion due to its June acquisition of Sky Deutschland, which increased the group's revenue base.
How much does RTL expect to save from the Sky Deutschland acquisition?
RTL expects to realize annual savings of €250 million from the Sky Deutschland acquisition within three years, mostly from cost reductions.
What is Sky Deutschland's expected financial performance for this year?
Sky Deutschland is forecasted to be broadly break-even this year, despite usually operating at a loss as a standalone entity.
How did RTL's first-half revenue and adjusted EBITA change?
RTL's first-half revenue rose nearly 4% to €2.9 billion, and adjusted EBITA grew nearly 50% to €239 million for January-June.
What impact will the Sky Deutschland integration have on jobs?
The integration of Sky Deutschland into RTL Group is expected to affect a three-digit number of jobs due to overlapping structure reductions.

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