Armani could split 15% stake among L'Oreal, LVMH, EssilorLuxottica, report says - Finance news and analysis from Global Banking & Finance Review
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Armani could split 15% stake among L'Oreal, LVMH, EssilorLuxottica, report says

Published by Global Banking & Finance Review

Posted on May 10, 2026

2 min read

· Last updated: May 10, 2026

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Armani could split 15% stake among L'Oreal, LVMH, EssilorLuxottica, report says

Potential Stake Sale and Involved Parties

MILAN, May 10 (Reuters) - Italian fashion house Giorgio Armani is considering selling a 15% stake in three equal parts following the designer's death, potentially bringing in three buyers he had selected as shareholders, a newspaper reported on Sunday.

Preferred Buyers Identified

Armani, who died at 91 last September, had named French luxury group LVMH and two commercial partners--beauty products maker L'Oreal and EssilorLuxottica--as preferred buyers for the company.

Timeline for Sale

Based on the founder's will, the sale of an initial 15% stake in the group must take place within 12-18 months of his death.

Preparation and Oversight of the Sale

Italian daily la Repubblica reported, without citing sources, that Armani CEO Giuseppe Marsocci is preparing a business plan as he moves to appoint two advisers to oversee the sale.

Role of Advisers

The advisers would then share Marsocci's five-year business plan with potential investors.

Stake Splitting Strategy

Ahead of the formal launch of the process, the group was considering splitting the 15% stake in three parts, the paper said, adding this would help keep all three buyers engaged in the initial phase.

Company Response

A representative for Armani said the group had no comment on the report.

(Reporting by Valentina ZaEditing by Bernadette Baum)

Key Takeaways

  • Armani’s will mandates the sale of a 15% minority stake within 18 months to LVMH, L’Oréal, EssilorLuxottica or similar luxury groups (bloomberg.com).
  • The named buyer may increase its stake to up to 54.9% over three to five years or alternatively, an IPO could be pursued (brandvm.com).
  • Recent reports suggest a potential equal split of the 15% among the three suitors, as part of a pre-sale strategy managed by CEO Giuseppe Marsocci and advisers (businessoffashion.com).

References

Frequently Asked Questions

Who are the potential buyers of Armani's 15% stake?
The potential buyers are L'Oreal, LVMH, and EssilorLuxottica.
What portion of Armani is being considered for sale?
A 15% stake in Giorgio Armani is being considered for sale.
How will the 15% stake be split among buyers?
The stake may be split into three equal parts, one for each buyer.
What is the timeline for the Armani stake sale?
The sale is expected within 12-18 months after Giorgio Armani's death.
Who is managing the sale process for Armani?
CEO Giuseppe Marsocci is preparing the business plan and appointing two advisers for the process.

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