Published by Global Banking & Finance Review®
Posted on March 4, 2026
2 min readLast updated: April 2, 2026
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Adidas’ chief commercial officer confirmed that a franchise store in Israel was struck by a bomb attack three days earlier but remained empty at the time, resulting in no injuries. CEO Bjørn Gulden emphasized that the company’s priority is employee safety, as regional disruptions—including store clo
BERLIN, March 4 (Reuters) - Adidas' chief commercial officer said on Wednesday that one of the company's franchise stores in Israel had been hit by a bomb, but no one had been injured, amid the unfolding war in Iran.
"We had one franchise store in Israel which was hit indeed by an attack three days ago," Adidas' chief commercial officer Mathieu Sidokpohou told journalists during a press conference.
"Fortunately the store was closed, so we didn't have any colleague impacted," he said. "So far, business is not the most important thing for us in that region. It's people first."
Many stores in Dubai and other major Middle Eastern shopping hubs shut temporarily or were operating with a skeleton staff as the escalating U.S.-Israel conflict with Iran has roiled the region.
"We have people currently sitting in shelters," Adidas CEO Bjorn Gulden said at the same press conference.
Some 3,000 people work at Adidas' 350 chain and franchise stores in six countries in the region affected by the war.
Gulden said Adidas expected to suffer an impact on revenue from closed stores in Middle East and delays on some products sent via air freight through the region.
(Reporting by Linda Pasquini and Helen Reid; editing by Matthias Williams and Miranda Murray)
No, there were no injuries as the Adidas franchise store in Israel was closed at the time of the attack.
The conflict has led to temporary store closures and staff working under emergency conditions, impacting Adidas' regional revenue.
Adidas' leadership emphasized that employee safety is the priority over business operations in the region.
Around 3,000 employees at 350 chain and franchise stores across six Middle Eastern countries are affected.
Yes, Adidas expects delays in some products sent via air freight through the affected region.
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