Finance
Toyota likely to post second straight profit drop as sales growth cools
Published by Global Banking & Finance Review®
Posted on February 4, 2025
3 min readLast updated: January 26, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on February 4, 2025
3 min readLast updated: January 26, 2026
Toyota is likely to report a second consecutive profit drop due to cooling sales growth, despite strong hybrid vehicle performance.
By Daniel Leussink
TOKYO (Reuters) - Japan's Toyota Motor is expected to post its second consecutive quarterly profit drop when it reports third-quarter earnings on Wednesday, as sales growth cools after a strong run powered by hybrid vehicles.
The world's best-selling automaker will likely still deliver more than $9 billion in quarterly operating profit, as it is expected to have benefited from a shift to relatively high-margin hybrids from conventional petrol cars in the U.S.
Still, lower sales and output volumes have indicated a slight deceleration for Toyota. Analysts said that means the quarterly result could come in somewhat soft, despite favourable exchange rates.
That was the "common narrative" last week in results from a number of Japanese auto suppliers, said James Hong, head of mobility research at Macquarie.
Toyota is expected to report a 16% year-on-year decrease in operating profit to 1.419 trillion yen ($9.1 billion) for the October-December quarter, according to the average estimate of nine analysts polled by LSEG.
The expected decline follows a 20% profit drop in the previous quarter, marking a shift away from the record earnings streak Toyota enjoyed in the months prior to that, supported by strong hybrid sales and the yen's slide against the U.S. dollar.
Toyota already said last week its global group unit sales stood at 10.8 million vehicles in 2024, meaning it remained the world's top-selling automaker for a fifth straight year.
It has also disclosed global sales of its namesake and Lexus brands were largely unchanged from a year earlier in October-December, seeing a fall of less than 1%, while output dropped 4%.
Toyota has seen its production normalise in recent months, and management will likely come up with constructive guidance for the final quarter of its financial year, Hong said. "But the third quarter might be a bit soft."
Toyota is dealing with intense competition from Chinese brands, including BYD, in Europe, South America, Southeast Asia and China itself, the world's biggest auto market and one where electric-vehicle demand remains robust.
The automaker overcame a four-month production stoppage of the Grand Highlander and Lexus TX SUV models in late October.
Analysts and investors will be particularly focused on Toyota's outlook for the remainder of the fiscal year, which runs until end-March.
They will be looking to hear about its strategy for managing its North America operations after U.S. President Donald Trump imposed hefty tariffs on Mexican and most Canadian imports, only to pause them days later. Toyota has auto plants in Canada and Mexico.
Focus will also be on Toyota's future electrification plans and the way it seeks to build on its hybrid car sales, which made up 43% of its unit sales in the previous quarter.
After reaching a peak last March, Toyota's share price has suffered, declining 25% from that high. Its shares are down 8% so far this year.
(Reporting by Daniel Leussink; Editing by Stephen Coates)
The article discusses Toyota's expected second consecutive profit drop due to cooling sales growth.
Toyota's sales growth has cooled, but it remains the world's top-selling automaker.
Analysts are focusing on Toyota's future electrification plans and North America strategy.
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