Air France cuts economy fares to boost transatlantic travel, CEO tells Bloomberg News - Headlines news and analysis from Global Banking & Finance Review
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Air France cuts economy fares to boost transatlantic travel, CEO tells Bloomberg News

Published by Global Banking & Finance Review

Posted on April 9, 2025

1 min read

· Last updated: April 9, 2025

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Air France Lowers Economy Fares to Enhance Transatlantic Travel

(Reuters) - Air France-KLM is slashing prices to maintain full economy cabins on its transatlantic flights as the airline faces weakening demand for international travel, the European carrier's top boss told Bloomberg News on Wednesday.

The company is noticing a "slight softness" in economy-class fares, while its premium cabins enjoy "relative stability," the airline's CEO, Ben Smith, told Bloomberg TV.

He added that the French airline has not yet altered its flight capacity in response to these trends, though an economic downturn could pose fresh challenges.

Shares of European airline groups have plunged after U.S President Donald Trump revealed on April 2 his "reciprocal" tariff plan that included an imposition of 20% tariffs on European Union products such as Airbus planes.

The EU is set to launch its first counter-measures against Trump's tariffs next week.

Smith told Bloomberg that travel is one of the first industries to get hit during economic downturns, adding that this is uncharted territory.

Air France did not immediately respond to a Reuters request for comment.

(Reporting by Bipasha Dey in Bengaluru; Editing by Maju Samuel)

Key Takeaways

  • Air France-KLM is reducing economy fares on transatlantic flights.
  • CEO Ben Smith notes a 'slight softness' in economy-class demand.
  • Premium cabins remain stable despite economic concerns.
  • U.S. tariffs on EU products impact European airline shares.
  • Potential economic downturn could further affect travel demand.

Frequently Asked Questions

What is the main topic?
The article discusses Air France-KLM's strategy to cut economy fares on transatlantic flights to counter weakening demand.
How are premium cabins performing?
According to CEO Ben Smith, premium cabins are experiencing 'relative stability' despite economic challenges.
What external factors are affecting Air France?
U.S. tariffs on EU products, including Airbus planes, are impacting European airline shares.

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