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World Cup helps ITV deliver 'solid' first half - Finance news and analysis from Global Banking & Finance Review
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World Cup helps ITV deliver 'solid' first half

Published by Global Banking & Finance Review

Posted on July 31, 2026

2 min read

· Last updated: July 31, 2026

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World Cup helps ITV deliver 'solid' first half

ITV's Financial Performance and Outlook

LONDON, July 31 (Reuters) - ITV, the British broadcaster that has agreed to sell its channels and streaming platform to Comcast's Sky, said on Friday it had a "solid" first half, with the football World Cup driving 3% growth in advertising and record viewing figures.

Advertising Growth Driven by World Cup

The company, which will be a standalone production business after the Sky deal, reported flat adjusted operating profit of £146 million ($196.2 million) for the first half, just shy of analyst expectations.

Studios Business Performance

It said the growth in advertising was offset by an expected decline in profit in its Studios business, which was impacted by scheduling changes to its soap operas, including "Coronation Street".

Outlook for Second Half

It said revenue and profit in Studios would be weighted towards the second half of the year, reflecting a strong delivery schedule of shows and keeping it on track to meet its full-year guidance to produce "good" revenue growth.

Executive Commentary

Chief Executive Carolyn McCall said: "ITV delivered a solid first-half performance and we remain on track to deliver our full-year guidance, including good revenue growth in ITV Studios and strong, profitable digital revenue growth within Media & Entertainment."

Additional Information

($1 = 0.7440 pounds)

(Reporting by Paul Sandle; editing by Sarah Young)

Key Takeaways

  • The Men’s Football World Cup spurred a 3 % uplift in advertising revenue and record viewing figures, powering ITV’s solid H1 performance (investegate.co.uk)
  • Adjusted operating profit was flat at £146 million, marginally under analyst expectations, but ITV maintains it is on track to meet full‑year guidance (tradingview.com)
  • ITV’s ongoing sale of its Media & Entertainment business to Sky will transform it into a standalone production entity, with expected completion in H2 2027 and contingent value up to £1.6 billion (itv.com)

References

Frequently Asked Questions

How did the World Cup impact ITV's first half performance?
The football World Cup drove a 3% growth in advertising revenue and resulted in record viewing figures for ITV.
What was ITV's adjusted operating profit for the first half?
ITV reported a flat adjusted operating profit of £146 million ($196.2 million) for the first half.
What is the status of ITV’s deal with Sky?
ITV has agreed to sell its channels and streaming platform to Comcast's Sky and will become a standalone production business.
Is ITV meeting its full-year guidance?
Yes, ITV stated it is on track to meet its full-year financial guidance.

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